38h Bra
38h Bra shows a fragmented shelf (top 5 take 8% of clicks), but high returns (10.5%) keeps it on the watch list.
Flapen Score
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Is 38h Bra profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 38h Bra is a $68K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
38h Bra: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +11.4% over the last 90 days and 2.3% of searches end in a purchase.
$68K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 298 products
Top 38h Bra products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glamorise Full Figure Plus Size MagicLift Seamless Sports Bra Wirefree #1006 Caf
- Price
- $36.68
- Rating
- 3.8/5
- Reviews
- 21,022
- Age
- 23y ago
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
- Price
- $18.15
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 1mo ago
Panache Womens Allure Underwire Full Coverage Stretch Lace Bra |Black/Latte 36J| Supportive Lift with Side Sling Sheer Lace Adjustable Straps Full Figure Fit Everyday Comfort Lingerie
- Price
- $70.24
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 3y ago
Glamorise Posture Back Front-Closure Full Figure Plus Size MagicLift Bra Wirefree #1265 White
- Price
- $37.60
- Rating
- 3.8/5
- Reviews
- 15,128
- Age
- 23y ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
- Price
- $19.62
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
Trending
90-day click momentum
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
- Price
- $12.68
- Rating
- 3.7/5
- Reviews
- 206
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)
- Price
- $19.68
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
- Price
- $19.62
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
Curvy Couture Sheer Mesh Unlined Underwire Bra Full Coverage
- Price
- $31.48
- Rating
- 4.2/5
- Reviews
- 3,395
- Age
- 5y ago
Felina Marvelous Side Smoothing T-Shirt Bra (Warm Nude 36DDD) | Seamless Comfortable Everyday Bra with Support & Lift
- Price
- $39.40
- Rating
- 3.6/5
- Reviews
- 4,253
- Age
- 7y ago
Newest
by launch dateFruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
- Price
- $18.15
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 1mo ago
Fruit of The Loom Womens Fit for Me 360 Stretch Plus Size Cotton T-Shirt Bra Blushing Rose 38 38H US
- Price
- $18.14
- Rating
- 4.0/5
- Reviews
- 516
- Age
- 1mo ago
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
- Price
- $12.68
- Rating
- 3.7/5
- Reviews
- 206
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
- Price
- $19.62
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)
- Price
- $19.68
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
Brands
54 rising
Sellers
103
Top-5 brand share
56%
Top 20: 88%
Top-5 click share
8%
Top 20: 23%
Open market
45%
- HSIA22%
- Glamorise11%
- DELIMIRA8%
- LetsJoli5%
- Vanity Fair5%
- Elomi4%
38h Bra demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 38h Bra search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 38h bra18K/yr
- 38j bras for women16K/yr
- 36j bras for women14K/yr
- bra 36g11K/yr
- 36i bra14K/yr
- 38g bras for women full coverage11K/yr
- bra 38g10K/yr
- 36 h bra8K/yr
- 36g5K/yr
What reviews say buyers love and hate about 38h Bra
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Comfortable to wear”
“FITS LIKE A GLOVE”
“feels so smooth”
“Nice wide straps”
“Great product ladies”
What buyers complain about
57% of reviews“Order larger”
“Straps don't stay put”
“Very uncomfortable bra”
“Large chest, no way”
“Not well made”
38h Bra return rate & reasons
Why buyers send it back, as a share of all return requests.
10.5%
Return rate
93%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 38h Bra questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
