38h bra
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (10.5%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$27.53avg listing price — sweet spot $15–$100
Price range
Great$10.25–$73.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,300.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 106K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 38h bra is a $68K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
38h bra market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #485
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 2.9%
- Avg brand age
- 48 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
103
Top-5 brand share
56%
Top 20: 88%
Top-5 click share
8%
Top 20: 23%
Open market
45%
- HSIA22%
- Glamorise11%
- DELIMIRA8%
- LetsJoli5%
- Vanity Fair5%
- Elomi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 38h bra search terms
- 38h bra18K/yr
- 38j bras for women16K/yr
- 36j bras for women14K/yr
- bra 36g11K/yr
- 36i bra14K/yr
- 38g bras for women full coverage11K/yr
- bra 38g10K/yr
- 36 h bra8K/yr
- 36g5K/yr
Top 38h bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glamorise Full Figure Plus Size MagicLift Seamless Sports Bra Wirefree #1006 Caf
Glamorise$36.683.8★21,022 rev
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
Fruit of the Loom$18.154.2★12,386 rev
Panache Womens Allure Underwire Full Coverage Stretch Lace Bra |Black/Latte 36J| Supportive Lift with Side Sling Sheer Lace Adjustable Straps Full Figure Fit Everyday Comfort Lingerie
Panache$70.244.4★213 rev
Glamorise Posture Back Front-Closure Full Figure Plus Size MagicLift Bra Wirefree #1265 White
Glamorise$37.603.8★15,128 rev
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.624.1★16,468 rev
Newest
by launch dateFruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
Fruit of the Loom$18.1512,386 rev
Fruit of The Loom Womens Fit for Me 360 Stretch Plus Size Cotton T-Shirt Bra Blushing Rose 38 38H US
Fruit of the Loom$18.14516 rev
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
TTDREOEO$12.68206 rev
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.6216,468 rev
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)
LetsJoli$19.6816,468 rev
Trending
90-day click momentumMinimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
TTDREOEO$12.683.7★
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)
LetsJoli$19.684.1★
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.624.1★
Curvy Couture Sheer Mesh Unlined Underwire Bra Full Coverage
Curvy Couture$31.484.2★
Felina Marvelous Side Smoothing T-Shirt Bra (Warm Nude 36DDD) | Seamless Comfortable Everyday Bra with Support & Lift
Felina$39.403.6★
What buyers say about 38h bra
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“FITS LIKE A GLOVE”
“feels so smooth”
“Nice wide straps”
“Great product ladies”
“Great Value”
“the color is accurate”
“Good material”
“support for the chest”
“I like the shape”
What buyers complain about
“Order larger”
“Straps don't stay put”
“Very uncomfortable bra”
“Large chest, no way”
“Not well made”
“Didnt last”
“Not a good shape”
“Not as described”
“Bad material not comfortable”
“Waste of money”
Top return reasons
Common questions
- Is 38h bra profitable to sell on Amazon United States?
- The niche generates $68K/yr across 298 tracked products. 29 of 80 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 38h bra niche?
- 54 brands and 103 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in 38h bra?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.5% — above our launch gate.
- When does demand for 38h bra peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 38h bra niche?
- Listings span $10.25–$73.00; the average listing price is $27.53 (sweet spot $15–$100). The average incumbent carries 8,300 reviews — the moat a new listing must climb.