38h Bra

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

2.3%

Market size, estimated

$68Ka year

Peak month

July1.4× the quietest month

Top search term

38h bra18K searches a year

Listings sell for $27.53 on average, from $10.25 to $73.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.53 that is $0 to $3K a year per listing.

Average price

$27.53inside the $15 to $100 sweet spot

Price range

$10.25–$73.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #485 within Lingerie. It carries 8,300 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

2.9%

Average rank

#485in Lingerie

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

8,300per listing

Listings tracked

298

80 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

80

Successful launches

29Amazon's first-year sales bar

Average brand age

48 months