38a Bra
high returns (11.9%) — 38a Bra doesn't clear our bar today.
Flapen Score
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Is 38a Bra profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 38a Bra is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
38a Bra: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.9% over the last 90 days and 1.4% of searches end in a purchase.
$15K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 71 products
Top 38a Bra products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials Womens Padded Underwire Plunge Bra Soft Cotton Jersey Pack of 2 Black / Rich Hazel 38A
- Price
- $13.91
- Rating
- 4.0/5
- Reviews
- 306
- Age
- 11mo ago
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
- Price
- $22.63
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago
Halobliss T-Shirt Bras for Women Small Breasted Demi Underwire Lightly Lined Bras 32AA-38A Black 38A
- Price
- $26.98
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 1y ago
Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Black 38A)
- Price
- $18.81
- Rating
- 4.0/5
- Reviews
- 263
- Age
- 5mo ago
Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 59,690
- Age
- 1mo ago
Trending
90-day click momentum
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
- Price
- $20.74
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 5mo ago
As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
- Price
- $19.29
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 5mo ago
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
- Price
- $24.45
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago
Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Praline 38A)
- Price
- $18.34
- Rating
- 4.0/5
- Reviews
- 263
- Age
- 5mo ago
As Fairy Non Wire Support Bra Comfort Lift Bras with Soft Pads Full Coverage Seamless Tshirt Bralettes Nude 38A
- Price
- $20.37
- Rating
- 4.3/5
- Reviews
- 2,464
- Age
- 11mo ago
Newest
by launch dateFruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 59,690
- Age
- 1mo ago
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
- Price
- $22.63
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
- Price
- $24.45
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
- Price
- $20.74
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 5mo ago
As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
- Price
- $19.29
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
47
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
25%
Top 20: 63%
Open market
24%
- Amazon Essentials30%
- As Fairy16%
- Fruit of the Loom9%
- Vertvie9%
- Halobliss8%
- Warner's4%
38a Bra demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 38a Bra search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 38a bra25K/yr
- bra 38a14K/yr
- 38 a bra7K/yr
- size 38a bra5K/yr
- 38a push up bras for women2K/yr
- 38a bras for women wirefree342/yr
What reviews say buyers love and hate about 38a Bra
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Extremely comfortable”
“Fit accurate”
“Feels very soft”
“Appears to be well made”
“Great value”
What buyers complain about
62% of reviews“Didn't fit right”
“Uncomfortably tight”
“Falls apart”
“Straps do not stay tight”
“Not well made”
38a Bra return rate & reasons
Why buyers send it back, as a share of all return requests.
11.9%
Return rate
93%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 38a Bra questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
