- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $15K/yr53K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 25%top-5 click share · 25 brands · 47 sellers
Flapen Score
38a Bra against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 38a Bra is stronger. Inside it, weaker.
Market
The 38a Bra market on Amazon at a glance
Shoppers on Amazon United States searched for 38a Bra 53K times last year and spent an estimated $15K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $15Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- 38a bra25K searches a year
02 · Price
A sale here is worth $19.93.
Listings sell for $19.93 on average, from $9.07 to $33.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.93 that is $0 to $2K a year per listing.
- Average price
- $19.93inside the $15 to $100 sweet spot
- Price range
- $9.07–$33.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 11.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #476 within Lingerie. It carries 6,293 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #476in Lingerie
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 6,293per listing
- Listings tracked
- 71
04 · Newcomers
6 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 35
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 38a Bra products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Womens Padded Underwire Plunge Bra Soft Cotton Jersey Pack of 2 Black / Rich Hazel 38A
- Price
- $13.91
- Rating
- 4.0/5
- Reviews
- 306
- Age
- 11mo ago

Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
- Price
- $22.63
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago

Halobliss T-Shirt Bras for Women Small Breasted Demi Underwire Lightly Lined Bras 32AA-38A Black 38A
- Price
- $26.98
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 1y ago

Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Black 38A)
- Price
- $18.81
- Rating
- 4.0/5
- Reviews
- 263
- Age
- 5mo ago

Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 59,690
- Age
- 1mo ago
Trending
estimated 90-day click momentum
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
- Price
- $20.74
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 5mo ago

As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
- Price
- $19.29
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 5mo ago

Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
- Price
- $24.45
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago

Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Praline 38A)
- Price
- $18.34
- Rating
- 4.0/5
- Reviews
- 263
- Age
- 5mo ago

As Fairy Non Wire Support Bra Comfort Lift Bras with Soft Pads Full Coverage Seamless Tshirt Bralettes Nude 38A
- Price
- $20.37
- Rating
- 4.3/5
- Reviews
- 2,464
- Age
- 11mo ago
Newest
by launch date
Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 59,690
- Age
- 1mo ago

Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
- Price
- $22.63
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago

Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
- Price
- $24.45
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 4mo ago

As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
- Price
- $20.74
- Rating
- 4.1/5
- Reviews
- 280
- Age
- 5mo ago

As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
- Price
- $19.29
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
47
Est. top-5 brand share
72%
Top 20: 98%
Est. top-5 click share
25%
Top 20: 63%
Open market
24%
- Amazon Essentials30%
- As Fairy16%
- Fruit of the Loom9%
- Vertvie9%
- Halobliss8%
- Warner's4%
Demand
38a Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 38a Bra search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 38a bra25K/yr
- bra 38a14K/yr
- 38 a bra7K/yr
- size 38a bra5K/yr
- 38a push up bras for women2K/yr
- 38a bras for women wirefree342/yr
Reviews and returns
What reviews say buyers love and hate about 38a Bra
We read the reviews and the return reasons for every product selling here.
“Didn't fit right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 38a Bra questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









