38a bra
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.93avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.07–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,292.77avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 53K searches
Returns
Bad11.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 38a bra is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
38a bra market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.7%
- Avg brand age
- 50 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
47
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
25%
Top 20: 63%
Open market
24%
- Amazon Essentials30%
- As Fairy16%
- Fruit of the Loom9%
- Vertvie9%
- Halobliss8%
- Warner's4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 38a bra search terms
- 38a bra25K/yr
- bra 38a14K/yr
- 38 a bra7K/yr
- size 38a bra5K/yr
- 38a push up bras for women2K/yr
- 38a bras for women wirefree342/yr
Top 38a bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Padded Underwire Plunge Bra Soft Cotton Jersey Pack of 2 Black / Rich Hazel 38A
Amazon Essentials$13.914.0★306 rev
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
Amazon Essentials$22.634.1★56 rev
Halobliss T-Shirt Bras for Women Small Breasted Demi Underwire Lightly Lined Bras 32AA-38A Black 38A
Halobliss$26.984.5★314 rev
Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Black 38A)
Vertvie$18.814.0★263 rev
Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
Fruit of the Loom$26.334.0★59,690 rev
Newest
by launch dateFruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US
Fruit of the Loom$26.3359,690 rev
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A
Amazon Essentials$22.6356 rev
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
Amazon Essentials$24.4556 rev
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
As Fairy$20.74280 rev
As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
As Fairy$19.29259 rev
Trending
90-day click momentumAs Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)
As Fairy$20.744.1★
As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)
As Fairy$19.294.1★
Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A
Amazon Essentials$24.454.1★
Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Praline 38A)
Vertvie$18.344.0★
As Fairy Non Wire Support Bra Comfort Lift Bras with Soft Pads Full Coverage Seamless Tshirt Bralettes Nude 38A
As Fairy$20.374.3★
What buyers say about 38a bra
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fit accurate”
“Feels very soft”
“Appears to be well made”
“Great value”
“Straps are comfortable”
“Super soft material”
“great color”
“perfect for small chests”
“Very flattering”
What buyers complain about
“Didn't fit right”
“Uncomfortably tight”
“Falls apart”
“Straps do not stay tight”
“Not well made”
“made way to small for big bust”
“Not as advertised”
“Not flattering”
“already part of the stickiness has already completely fallen off”
“the material cinched around the band”
Top return reasons
Common questions
- Is 38a bra profitable to sell on Amazon United States?
- The niche generates $15K/yr across 71 tracked products. 6 of 35 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the 38a bra niche?
- 25 brands and 47 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 38a bra?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 11.9% — above our launch gate.
- When does demand for 38a bra peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 38a bra niche?
- Listings span $9.07–$33.82; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 6,293 reviews — the moat a new listing must climb.