32a Bras for Women

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

2.0%

Market size, estimated

$67Ka year

Peak month

July1.5× the quietest month

Top search term

bra 32a18K searches a year

Listings sell for $25.38 on average, from $13.52 to $119.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.38 that is $0 to $3K a year per listing.

Average price

$25.38inside the $15 to $100 sweet spot

Price range

$13.52–$119.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #569 within Lingerie. It carries 4,254 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

10.4%

Average rank

#569in Lingerie

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

4,254per listing

Listings tracked

124

31 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months