32 Cool Mens Underwear

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

+36.2%

Conversion, latest week

3.9%

Market size, estimated

$185Ka year

Top search term

32 cool mens underwear65K searches a year

Listings sell for $36.21 on average, from $17.97 to $51.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $36.21 that is $4K to $9K a year per listing.

Average price

$36.21inside the $15 to $100 sweet spot

Price range

$17.97–$51.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Underwear. It carries 6,029 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#201in Underwear

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

6,029per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months