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3-6 Month Boy Clothes Winter

Fail

The top 5 brands take 99% of clicks, so 3-6 Month Boy Clothes Winter is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$35K/yr675K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
13%top-5 click share · 7 brands · 53 sellers

Flapen Score

3-6 Month Boy Clothes Winter against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 3-6 Month Boy Clothes Winter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3-6 Month Boy Clothes Winter market on Amazon at a glance

Shoppers on Amazon United States searched for 3-6 Month Boy Clothes Winter 675K times last year and spent an estimated $35K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
675K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
0.3%
Market size, estimated
$35Ka year
Peak month
November1.9× the quietest month
Top search term
simple joys by carters88K searches a year

02 · Price

A sale here is worth $18.55.

Listings sell for $18.55 on average, from $5.55 to $36.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.55 that is $0 to $2K a year per listing.

Average price
$18.55inside the $15 to $100 sweet spot
Price range
$5.55–$36.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #80 within Baby Boys. It carries 23,649 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#80in Baby Boys
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
23,649per listing
Listings tracked
173

04 · Newcomers

116 of last year's 134 launches cleared the first-year sales bar.

134 products launched here in the last 12 months. 116 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
134
Successful launches
116Amazon's first-year sales bar
Average brand age
42 months

Products

Top 3-6 Month Boy Clothes Winter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

53

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

13%

Top 20: 34%

Open market

0%

  • Brand 169%
  • Brand 217%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 60%
  • Open — no brand owns it (1 brand, 0%)

Demand

3-6 Month Boy Clothes Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top 3-6 Month Boy Clothes Winter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple joys by carters88K/yr
  • carters onesies119K/yr
  • carter135K/yr
  • carters pajamas110K/yr
  • carters little planet baby boy26K/yr
  • carters onesies boy21K/yr
  • simple joys31K/yr
  • carters bodysuits baby boy11K/yr
  • body carters baby boy12K/yr
  • carter onesies14K/yr

Reviews and returns

What reviews say buyers love and hate about 3-6 Month Boy Clothes Winter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Runs very large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 3-6 Month Boy Clothes Winter questions

Answered from the same tracked data.