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2t Pants Girls

Fail

Demand is soft, at -47.6% this quarter, so 2t Pants Girls is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$46K/yr80K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
35%top-5 click share · 20 brands · 21 sellers

Flapen Score

2t Pants Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 2t Pants Girls is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2t Pants Girls market on Amazon at a glance

Shoppers on Amazon United States searched for 2t Pants Girls 80K times last year and spent an estimated $46K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
2.8%
Market size, estimated
$46Ka year
Peak month
October5.9× the quietest month
Top search term
2t pants girls27K searches a year

02 · Price

A sale here is worth $21.13.

Listings sell for $21.13 on average, from $8.28 to $35.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.13 that is $0 to $2K a year per listing.

Average price
$21.13inside the $15 to $100 sweet spot
Price range
$8.28–$35.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #54 within Baby Girls. It carries 5,022 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#54in Baby Girls
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,022per listing
Listings tracked
58

04 · Newcomers

7 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top 2t Pants Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

35%

Top 20: 71%

Open market

27%

  • Brand 119%
  • Brand 217%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

2t Pants Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top 2t Pants Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2t pants girls27K/yr
  • 2t girl pants23K/yr
  • 2t girls pants17K/yr
  • girls 2t pants5K/yr
  • toddler pants 2t girls4K/yr
  • 2t pants girls toddler3K/yr

Reviews and returns

What reviews say buyers love and hate about 2t Pants Girls

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Little big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 2t Pants Girls questions

Answered from the same tracked data.