2t Outfits
FailShoppers spend an estimated $66K a year here, so 2t Outfits is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $66K/yr279K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 15%top-5 click share · 64 brands · 80 sellers
Flapen Score
2t Outfits against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 2t Outfits is stronger. Inside it, weaker.
Market
The 2t Outfits market on Amazon at a glance
Shoppers on Amazon United States searched for 2t Outfits 279K times last year and spent an estimated $66K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $66Ka year
- Peak month
- November4.4× the quietest month
- Top search term
- 2t outfits girls41K searches a year
02 · Price
A sale here is worth $16.71.
Listings sell for $16.71 on average, from $8.63 to $27.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.71 that is $0 to $2K a year per listing.
- Average price
- $16.71inside the $15 to $100 sweet spot
- Price range
- $8.63–$27.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #127 within Baby Girls. It carries 2,319 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #127in Baby Girls
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,319per listing
- Listings tracked
- 154
04 · Newcomers
25 of last year's 77 launches cleared the first-year sales bar.
77 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 77
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top 2t Outfits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
64 falling
Sellers
80
Top-5 brand share
43%
Top 20: 74%
Top-5 click share
15%
Top 20: 42%
Open market
54%
- Brand 116%
- Brand 212%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
2t Outfits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top 2t Outfits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2t outfits girls41K/yr
- toddler clothes 2t23K/yr
- 2t outfits14K/yr
- 2t winter clothes girl36K/yr
- 2t outfit10K/yr
- 2t fall clothes girl27K/yr
- carters 2t girls7K/yr
- 2t girls outfit7K/yr
- 2t clothing5K/yr
- 2t girl clothes sets8K/yr
Reviews and returns
What reviews say buyers love and hate about 2t Outfits
We read the reviews and the return reasons for every product selling here.
“runs a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2t Outfits questions
Answered from the same tracked data.









