2nd Birthday Shirt Boy

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

294K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

1.4%

Market size, estimated

$60Ka year

Peak month

August1.9× the quietest month

Top search term

2nd birthday outfit boy44K searches a year

Listings sell for $14.92 on average, from $9.92 to $28.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.92 that is $0 to $1K a year per listing.

Average price

$14.92under the $15 to $100 sweet spot

Price range

$9.92–$28.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #268 within Baby Boys. It carries 413 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#268in Baby Boys

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

413per listing

Listings tracked

89

30 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months