2nd Birthday Outfit Girl

Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

976K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

0.9%

Market size, estimated

$159Ka year

Peak month

January1.9× the quietest month

Top search term

2nd birthday outfit girl187K searches a year

Listings sell for $18.33 on average, from $7.55 to $32.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.33 that is $0 to $2K a year per listing.

Average price

$18.33inside the $15 to $100 sweet spot

Price range

$7.55–$32.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #207 within Baby Girls. It carries 411 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#207in Baby Girls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

411per listing

Listings tracked

168

51 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

51

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months