2nd Birthday

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.0%

Market size, estimated

$52Ka year

Peak month

January1.8× the quietest month

Top search term

2nd birthday66K searches a year

Listings sell for $17.77 on average, from $7.55 to $32.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.77 that is $0 to $2K a year per listing.

Average price

$17.77inside the $15 to $100 sweet spot

Price range

$7.55–$32.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #221 within Baby Girls. It carries 393 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#221in Baby Girls

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

393per listing

Listings tracked

103

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months