28x32 mens jeans
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Price range
Great$13.85–$56.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad22,602.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 85K searches
Returns
Bad12.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 28x32 mens jeans is a $41K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
28x32 mens jeans market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.4%
- Avg brand age
- 46 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
29
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
32%
Top 20: 64%
Open market
10%
- Amazon Essentials62%
- Wrangler Authentics11%
- Levi Strauss Signature Gold6%
- Rustler4%
- Lee3%
- Libin3%
- Open — no brand owns it (9 brands, 10%)
Demand
Weekly Amazon search volume, last 28 weeks — -4.8% search growth over the last 90 days.Top 28x32 mens jeans search terms
- mens jeans 32x2812K/yr
- 32x28 mens jeans11K/yr
- 28x32 mens jeans13K/yr
- mens jeans 28x3212K/yr
- mens pants 32x288K/yr
- 32x28 mens pants7K/yr
- mens jeans 26x327K/yr
- mens pants 28x327K/yr
- 32 x 28 mens jeans4K/yr
- 28x32 mens pants4K/yr
Top 28x32 mens jeans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 32W x 28L
Amazon Essentials$21.174.2★1,053 rev
Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 32L
Wrangler Authentics$30.854.6★66,465 rev
Amazon Essentials Mens Low Stretch Athletic Fit Jeans Stone Medium Wash 32W x 28L
Amazon Essentials$24.354.4★743 rev
Amazon Essentials Mens Mens Low Stretch Slim-Fit Jean Black-Midweight 28Wx32L
Amazon Essentials$16.004.2★1,053 rev
Rustler mens Classic Relaxed Fit Jeans Dark Stonewash 32W x 30L US
Rustler$14.714.5★43,252 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Regular Straight Fit Jeans (Available in Big & Tall) Wild Frontier 28W x 32L
Levi Strauss Signature Gold$27.76144 rev
Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Roadside 28Wx32L
Levi Strauss Signature Gold$27.9816,210 rev
Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 32L
Wrangler Authentics$30.8566,465 rev
Classic 5-pocket Regular Fit Cotton Jean Stonewash Mid 32W x 28L
Wrangler Authentics$30.7189,795 rev
Classic 5-pocket Regular Fit Flex Jean Vintage Blue Flex 32W x 28L
Wrangler Authentics$30.8066,465 rev
Trending
90-day click momentum
Amazon Essentials Mens Medium Stretch Skinny-Fit Jeans Rinse 28W x 32L
Amazon Essentials$14.654.0★
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 32W x 28L
Amazon Essentials$21.174.2★
Amazon Essentials Mens Athletic-Fit Stretch Jeans - Discontinued Colors Light Wash 32W x 28L
Amazon Essentials$20.724.3★
Amazon Essentials Mens Straight-Fit Bootcut Jean - Discontinued Colors Medium Wash 28W x 32L
Amazon Essentials$20.364.2★
Amazon Essentials Mens Straight-Fit Stretch Jean - Discontinued Colors Indigo Wash 28W x 32L
Amazon Essentials$18.974.2★
What buyers say about 28x32 mens jeans
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Appears to be well made”
“Feels comfortable”
“Good material and lightweight”
“Great deal”
“The color is good”
“That aside, they're pleasantly lightweight and loose down the rest of the leg”
“Feels good”
“Great style exactly as shown in image”
“I also recommend the Amazon Basics khaki shorts for warm weather school uniforms”
What buyers complain about
“Tight”
“The quality of these jeans is just so bad”
“These do run a bit snug on the waist”
“Its super thin”
“Two belt loops broke withing first day”
“Not comfortable”
“No stretch at all”
“Black color that isnt a grey shade a real black”
“Came Used”
“Theyre still too long in the legs so I had to send my jeans back to get a 32–28”
Top return reasons
Common questions
- Is 28x32 mens jeans profitable to sell on Amazon United States?
- The niche generates $41K/yr across 69 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the 28x32 mens jeans niche?
- 15 brands and 29 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in 28x32 mens jeans?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Waist Fit. The return rate is 12.6% — above our launch gate.
- What does it cost to enter the 28x32 mens jeans niche?
- Listings span $13.85–$56.63; the average listing price is $24.72 (sweet spot $15–$100). The average incumbent carries 22,603 reviews — the moat a new listing must climb.