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28x32 Mens Jeans

Fail

An estimated 12.6% of orders come back, so 28x32 Mens Jeans is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$41K/yr85K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
32%top-5 click share · 15 brands · 29 sellers

Flapen Score

28x32 Mens Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 28x32 Mens Jeans is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28x32 Mens Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for 28x32 Mens Jeans 85K times last year and spent an estimated $41K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.9%
Market size, estimated
$41Ka year
Top search term
mens jeans 32x2812K searches a year

02 · Price

A sale here is worth $24.72.

Listings sell for $24.72 on average, from $13.85 to $56.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.72 that is $0 to $2K a year per listing.

Average price
$24.72inside the $15 to $100 sweet spot
Price range
$13.85–$56.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #136 within Jeans. It carries 22,603 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#136in Jeans
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
22,603per listing
Listings tracked
69

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top 28x32 Mens Jeans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$4K$5K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

29

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 64%

Open market

10%

  • Amazon Essentials62%
  • Wrangler Authentics11%
  • Levi Strauss Signature Gold6%
  • Rustler4%
  • Lee3%
  • Libin3%
  • Open — no brand owns it (9 brands, 10%)

Demand

28x32 Mens Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top 28x32 Mens Jeans search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens jeans 32x2812K/yr
  • 32x28 mens jeans11K/yr
  • 28x32 mens jeans13K/yr
  • mens jeans 28x3212K/yr
  • mens pants 32x288K/yr
  • 32x28 mens pants7K/yr
  • mens jeans 26x327K/yr
  • mens pants 28x327K/yr
  • 32 x 28 mens jeans4K/yr
  • 28x32 mens pants4K/yr

Reviews and returns

What reviews say buyers love and hate about 28x32 Mens Jeans

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
12.6%of orders come back
“Tight”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 28x32 Mens Jeans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data