How competitive is the 28x32 Mens Jeans niche on Amazon United States?

15 brands and 29 sellers compete in 28x32 Mens Jeans on Amazon United States. The top 5 28x32 Mens Jeans products take 32% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the 28x32 Mens Jeans niche?

28x32 Mens Jeans sells for $24.72 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $13.85–$56.63. The average incumbent carries 22,603 reviews — the moat a new listing must climb.

28x32 Mens Jeans

high returns (12.6%) — 28x32 Mens Jeans doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45

This niche Category average · 16,930 niches

Is 28x32 Mens Jeans profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 28x32 Mens Jeans is a $41K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.

28x32 Mens Jeans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 1.9% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr3K

Search volume / yr-4.8%85K

Conversion rate1.9%

Avg price$24.72

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers15 · 29

Top-5 product click share32%

Open market13%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 69 products

Top 28x32 Mens Jeans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 32W x 28L

Price: $21.17
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 32L

Price: $30.85
Rating: 4.6/5
Reviews: 66,465
Age: 3mo ago

Amazon Essentials Mens Low Stretch Athletic Fit Jeans Stone Medium Wash 32W x 28L

Price: $24.35
Rating: 4.4/5
Reviews: 743
Age: 10mo ago

Amazon Essentials Mens Mens Low Stretch Slim-Fit Jean Black-Midweight 28Wx32L

Price: $16.00
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Rustler mens Classic Relaxed Fit Jeans Dark Stonewash 32W x 30L US

Price: $14.71
Rating: 4.5/5
Reviews: 43,252
Age: 2y ago

Newest

by launch date

Levi Strauss Signature Gold Mens Regular Straight Fit Jeans (Available in Big & Tall) Wild Frontier 28W x 32L

Price: $27.76
Rating: 4.6/5
Reviews: 144
Age: 3w ago

Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Roadside 28Wx32L

Price: $27.98
Rating: 4.5/5
Reviews: 16,210
Age: 3w ago

Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 32L

Price: $30.85
Rating: 4.6/5
Reviews: 66,465
Age: 3mo ago

Classic 5-pocket Regular Fit Cotton Jean Stonewash Mid 32W x 28L

Price: $30.71
Rating: 4.5/5
Reviews: 89,795
Age: 3mo ago

Classic 5-pocket Regular Fit Flex Jean Vintage Blue Flex 32W x 28L

Price: $30.80
Rating: 4.6/5
Reviews: 66,465
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

32%

Top 20: 64%

Open market

10%

Amazon Essentials62%
Wrangler Authentics11%
Levi Strauss Signature Gold6%
Rustler4%
Lee3%
Libin3%
Open — no brand owns it (9 brands, 10%)

28x32 Mens Jeans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR1.9%Products69Brands15Top 5 Brands87%OOS Rate3.4%Rating4.4★Reviews22,603Avg BSR#136

Top 28x32 Mens Jeans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens jeans 32x2812K/yr +9.6%1.4% conv.
32x28 mens jeans11K/yr -17.5%1.5% conv.
28x32 mens jeans13K/yr -20.6%2.9% conv.
mens jeans 28x3212K/yr -9.8%2.7% conv.
mens pants 32x288K/yr +8.7%0.2% conv.
32x28 mens pants7K/yr +10.8%0.7% conv.
mens jeans 26x327K/yr +16.1%0.1% conv.
mens pants 28x327K/yr -5.9%1.7% conv.
32 x 28 mens jeans4K/yr -17.8%1.3% conv.
28x32 mens pants4K/yr -7.5%1.1% conv.

What reviews say buyers love and hate about 28x32 Mens Jeans

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Size-Overall35%

“Excellent fit”

Quality-Overall14%

“Appears to be well made”

Comfort-Overall11%

“Feels comfortable”

Material Quality6%

“Good material and lightweight”

Value For Money6%

“Great deal”

What buyers complain about

67% of reviews

Size-Overall24%

“Tight”

Quality-Overall9%

“The quality of these jeans is just so bad”

Waist Fit7%

“These do run a bit snug on the waist”

Thickness5%

“Its super thin”

Durability5%

“Two belt loops broke withing first day”

28x32 Mens Jeans return rate & reasons

Why buyers send it back, as a share of all return requests.

12.6%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Waist Fit

22%

3Inseam Fit

4Thigh Fit

5Length

Common 28x32 Mens Jeans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 28x32 Mens Jeans 39/100 on Amazon United States — Skip it. The niche generates $41K/yr across 69 tracked products. 3 of 17 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.

28x32 Mens Jeans buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Waist Fit, the themes mined from the niche's reviews. Its return rate is 12.6% — above our launch gate.