28x30 mens jeans
Skip itHigh returns (12.8%) — this niche doesn't clear our bar today.
Price range
Great$14.37–$43.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Review moat
Bad19,688.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 52K searches
Returns
Bad12.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 28x30 mens jeans is a $23K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
28x30 mens jeans market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$32K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 4.0%
- Avg brand age
- 53 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 83%
Open market
5%
- Amazon Essentials68%
- Levi Strauss Signature Gold12%
- Wrangler Authentics5%
- Dickies4%
- GAP3%
- Rustler2%
- Open — no brand owns it (5 brands, 5%)
Demand
Weekly Amazon search volume, last 28 weeks — -15.3% search growth over the last 90 days.Top 28x30 mens jeans search terms
- 28x30 mens jeans17K/yr
- mens jeans 28x309K/yr
- mens jeans 30x288K/yr
- 30x28 mens jeans6K/yr
- 26x30 mens jeans6K/yr
- mens 28x30 jeans5K/yr
Top 28x30 mens jeans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 28W x 30L
Amazon Essentials$16.484.2★1,053 rev
Amazon Essentials Mens Straight-Fit Stretch Jean - Discontinued Colors Dark Wash 30W x 28L
Amazon Essentials$16.844.2★23,261 rev
Amazon Essentials Mens Low Stretch Athletic Fit Jeans Black 30W x 28L
Amazon Essentials$21.144.4★743 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L
Levi Strauss Signature Gold$26.304.5★16,210 rev
Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 30L
Wrangler Authentics$30.224.6★66,465 rev
Newest
by launch dateLevi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L
Levi Strauss Signature Gold$26.3016,210 rev
Levi Strauss Signature Gold Mens Regular Straight Fit Jeans Bigfoot 28W x 30L
Levi Strauss Signature Gold$26.0310,043 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 32W x 30L
Levi Strauss Signature Gold$26.7758,075 rev
Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Westwood #1 29W x 30L
Levi Strauss Signature Gold$27.7322,621 rev
Levi Strauss Signature Gold Mens Regular Straight Fit Jeans (Available in Big & Tall) Indigo Moonrise 28W x 30L
Levi Strauss Signature Gold$25.27277 rev
Trending
90-day click momentum
Amazon Essentials Mens Athletic-Fit Stretch Jeans - Discontinued Colors Light Wash 30W x 28L
Amazon Essentials$19.694.3★
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 28W x 30L
Amazon Essentials$16.484.2★
Amazon Essentials Mens Straight-Fit Bootcut Jean - Discontinued Colors Dark Wash 28W x 30L
Amazon Essentials$17.814.3★
Amazon Essentials Mens Low Stretch Athletic Fit Jeans Black 30W x 28L
Amazon Essentials$21.144.4★
Amazon Essentials Mens Slim-Fit Jeans Tinted Light Wash 28W x 30L
Amazon Essentials$20.864.2★
What buyers say about 28x30 mens jeans
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“High quality perfect fit in quick shipping”
“and affordable”
“Just what I expected”
“Stylish Jeans for Men”
“Very comfortable”
“Stretch jeans”
“Great thickness”
“Great durability”
“Zipper is solid and functional”
What buyers complain about
“Too small”
“Poor workmanship”
“Waste of money”
“The 32/30 fit my waist but the length was an inch too long”
“The pockets are so small you can barely fit a 5 in phone in”
“The length is not consistent across manufactures”
“Not a relaxed fit”
“Extremely thin denim”
“they were insanely tight around the calf area, maybe I just have fat calves, not sure”
“But it was almost impossible to even get them on”
Top return reasons
Common questions
- Is 28x30 mens jeans profitable to sell on Amazon United States?
- The niche generates $23K/yr across 40 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the 28x30 mens jeans niche?
- 11 brands and 16 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 28x30 mens jeans?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 12.8% — above our launch gate.
- What does it cost to enter the 28x30 mens jeans niche?
- Listings span $14.37–$43.42; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 19,689 reviews — the moat a new listing must climb.