How competitive is the 28x30 Mens Jeans niche on Amazon United States?

11 brands and 16 sellers compete in 28x30 Mens Jeans on Amazon United States. The top 5 28x30 Mens Jeans products take 38% of clicks and its top 5 brands hold 93% of demand.

What does it cost to enter the 28x30 Mens Jeans niche?

28x30 Mens Jeans sells for $21.27 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.37–$43.42. The average incumbent carries 19,689 reviews — the moat a new listing must climb.

28x30 Mens Jeans

high returns (12.8%) — 28x30 Mens Jeans doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45

This niche Category average · 16,930 niches

Is 28x30 Mens Jeans profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 28x30 Mens Jeans is a $23K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.

28x30 Mens Jeans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 2.1% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr2K

Search volume / yr-15.3%52K

Conversion rate2.1%

Avg price$21.27

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers11 · 16

Top-5 product click share38%

Open market7%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 40 products

Top 28x30 Mens Jeans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 28W x 30L

Price: $16.48
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Amazon Essentials Mens Straight-Fit Stretch Jean - Discontinued Colors Dark Wash 30W x 28L

Price: $16.84
Rating: 4.2/5
Reviews: 23,261
Age: 7y ago

Amazon Essentials Mens Low Stretch Athletic Fit Jeans Black 30W x 28L

Price: $21.14
Rating: 4.4/5
Reviews: 743
Age: 10mo ago

Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L

Price: $26.30
Rating: 4.5/5
Reviews: 16,210
Age: 3w ago

Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 30L

Price: $30.22
Rating: 4.6/5
Reviews: 66,465
Age: 3mo ago

Newest

by launch date

Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L

Price: $26.30
Rating: 4.5/5
Reviews: 16,210
Age: 3w ago

Levi Strauss Signature Gold Mens Regular Straight Fit Jeans Bigfoot 28W x 30L

Price: $26.03
Rating: 4.6/5
Reviews: 10,043
Age: 3w ago

Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 32W x 30L

Price: $26.77
Rating: 4.5/5
Reviews: 58,075
Age: 3w ago

Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Westwood #1 29W x 30L

Price: $27.73
Rating: 4.6/5
Reviews: 22,621
Age: 3w ago

Levi Strauss Signature Gold Mens Regular Straight Fit Jeans (Available in Big & Tall) Indigo Moonrise 28W x 30L

Price: $25.27
Rating: 4.2/5
Reviews: 277
Age: 3w ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

Amazon Essentials68%
Levi Strauss Signature Gold12%
Wrangler Authentics5%
Dickies4%
GAP3%
Rustler2%
Open — no brand owns it (5 brands, 5%)

28x30 Mens Jeans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR2.1%Products40Brands11Top 5 Brands93%OOS Rate4.0%Rating4.3★Reviews19,689Avg BSR#171

Top 28x30 Mens Jeans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

28x30 mens jeans17K/yr -17.9%1.8% conv.
mens jeans 28x309K/yr -1.5%3.0% conv.
mens jeans 30x288K/yr -10.0%0.7% conv.
30x28 mens jeans6K/yr -23.5%1.1% conv.
26x30 mens jeans6K/yr -22.3%0.0% conv.
mens 28x30 jeans5K/yr -16.4%2.2% conv.

What reviews say buyers love and hate about 28x30 Mens Jeans

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Size-Overall41%

“Fits good”

Quality-Overall20%

“High quality perfect fit in quick shipping”

Value For Money10%

“and affordable”

Advertised Vs Actual Product8%

“Just what I expected”

Shape/Style5%

“Stylish Jeans for Men”

What buyers complain about

97% of reviews

Size-Overall51%

“Too small”

Quality-Overall17%

“Poor workmanship”

Value For Money7%

“Waste of money”

Waist Fit5%

“The 32/30 fit my waist but the length was an inch too long”

Pockets/Compartments3%

“The pockets are so small you can barely fit a 5 in phone in”

28x30 Mens Jeans return rate & reasons

Why buyers send it back, as a share of all return requests.

12.8%

Return rate

93%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Waist Fit

21%

3Thigh Fit

4Length

5Inseam Fit

Common 28x30 Mens Jeans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 28x30 Mens Jeans 36/100 on Amazon United States — Skip it. The niche generates $23K/yr across 40 tracked products. 1 of 17 products launched in the last 360 days are still selling. Search demand moved -15.3% over the last 90 days.

28x30 Mens Jeans buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 12.8% — above our launch gate.