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24 Month Pajamas Boys

Fail

Shoppers spend an estimated $33K a year here, so 24 Month Pajamas Boys is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$33K/yr103K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
14%top-5 click share · 28 brands · 28 sellers

Flapen Score

24 Month Pajamas Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 24 Month Pajamas Boys is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24 Month Pajamas Boys market on Amazon at a glance

Shoppers on Amazon United States searched for 24 Month Pajamas Boys 103K times last year and spent an estimated $33K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
1.4%
Market size, estimated
$33Ka year
Peak month
October1.7× the quietest month
Top search term
18 month sleepers26K searches a year

02 · Price

A sale here is worth $22.23.

Listings sell for $22.23 on average, from $10.39 to $44.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.23 that is $0 to $2K a year per listing.

Average price
$22.23inside the $15 to $100 sweet spot
Price range
$10.39–$44.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #97 within Baby Boys. It carries 13,813 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#97in Baby Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
13,813per listing
Listings tracked
155

04 · Newcomers

37 of last year's 59 launches cleared the first-year sales bar.

59 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
59
Successful launches
37Amazon's first-year sales bar
Average brand age
36 months

Products

Top 24 Month Pajamas Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

28

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

14%

Top 20: 37%

Open market

26%

  • Brand 126%
  • Brand 225%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

24 Month Pajamas Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top 24 Month Pajamas Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18 month sleepers26K/yr
  • 18 month old pajamas11K/yr
  • 18 month pjs13K/yr
  • 18m pajamas10K/yr
  • carters 18 month pajamas7K/yr
  • toddler pajamas 18 months5K/yr
  • 18 months pajamas6K/yr
  • pajamas 24 months girl6K/yr
  • pijamas para bebes 18 meses6K/yr
  • 18 month sleeper4K/yr

Reviews and returns

What reviews say buyers love and hate about 24 Month Pajamas Boys

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Too Big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 24 Month Pajamas Boys questions

Answered from the same tracked data.