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83

yuli collagen night wrapping mask

Launch it

A $2.3M/yr market growing +129.1% this quarter with returns at 0.9% — clears our launch bar.

Market size 95Growth 96Conversion 88Competition 51Returns 96Price range 94Avg price 95Brand share 76Review moat 39Quality gap 95

Growth

Incredible+129.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 902K searches

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$24.89

avg listing price — sweet spot $15–$100

Price range

Great$14.87–$32.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,557.23

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, yuli collagen night wrapping mask is a $2.3M/yr Amazon United States market (902K searches/yr). The top 5 brands hold 59% of demand. Verdict: Launch it — 83/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
60K–80K
avg 2,000–2,500/product
Revenue / yr
$1.5M–$2.0M
units × avg price
Launch success
78%
18 of 23 new (360d)
Conversion rate
10.3%
Avg BSR
#620
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
24.0%
Avg brand age
32 months
Avg seller age
127 days

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19

Sellers

48

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

33%

  • YURI BEAUTY16%
  • POLAR HAIR13%
  • Tiglowa11%
  • Generic11%
  • medicube9%
  • IYUWE8%

Demand

Weekly Amazon search volume, last 32 weeks — +129.1% search growth over the last 90 days.
60K40KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$93K8%$186K12%$279K16%$371K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Excellent moisturizer”

Soft Feel14%

“Leaves skin soft”

Suitability Combination Skin12%

“Good for skin”

Quality-Overall9%

“Great quality the prices is affordable —I recommend this product”

Suitability Dry Skin7%

“Good for dry skin”

Brightness/Shine/Glow6%

“Glowing Skin”

Value For Money4%

“Great value”

Ease Of Use4%

“Ease of use”

Ease Of Application3%

“Smooth application”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Allergies9%

“ALLERGIC REACTION”

Durability7%

“breaks apart”

Ease Of Use6%

“Difficult to put on”

Value For Money6%

“Expensive”

Moist/Dry5%

“it dried”

Skin Health4%

“Developed rash burnt my skin”

Quality-Overall4%

“Not a good quality”

Functionality-Overall4%

“Did not work”

Advertised Vs Actual Product4%

“Not as described”

Adhesion/Stickiness3%

“does not adhere to skin well”

Top return reasons

Advertised Vs Actual Product18%
Functionality-Overall17%
Value For Money11%
Moist/Dry6%
Adhesion/Stickiness4%
Skin Health4%
Size-Overall4%
Defective Material/Parts3%
Ease Of Use3%
Leak-Proof3%

Common questions

Is yuli collagen night wrapping mask profitable to sell on Amazon United States?
The niche generates $2.3M/yr across 26 tracked products. 18 of 23 products launched in the last 360 days are still selling. 90-day search growth is +129.1%. Flapen's verdict: Launch it (83/100).
How competitive is the yuli collagen night wrapping mask niche?
19 brands and 48 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in yuli collagen night wrapping mask?
Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.9%.
What does it cost to enter the yuli collagen night wrapping mask niche?
Listings span $14.87–$32.25; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 2,557 reviews — the moat a new listing must climb.

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