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Coellyo Lipstick

Coellyo Lipstick clears our launch bar: a $905K/yr market growing >1,000% this quarter with returns at 0.8%.

Flapen Score

82
Launch it

Top 1% of 10,978 Beauty & Personal Care niches · +34 vs the category median of 48

Market size 76Growth 100Conversion 88Competition 66Returns 96Price range 56Avg price 63Brand share 70Review moat 86Quality gap 100
This niche Category average · 10,978 niches

Is Coellyo Lipstick profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Coellyo Lipstick is a $905K/yr Amazon United States market (647K searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 82/100.

Coellyo Lipstick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved >1,000% over the last 90 days and 10.3% of searches end in a purchase.

$905K

revenue / yr

Units sold / yr60K
Search volume / yr>1,000%647K
Conversion rate10.3%
Avg price$13.59

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers26 · 38
Top-5 product click share45%
Open market37%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement100%
New entrants (1y)33· 14 succeeded
Avg rating3.3★
Avg reviews277

Top Coellyo Lipstick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$36K$72K$109K$145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26

Sellers

38

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

45%

Top 20: 86%

Open market

31%

  • Areliaa23%
  • ETUIH13%
  • Generic11%
  • Areliaa Lipstick10%
  • XQMVCO7%
  • ZARICS6%

Coellyo Lipstick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume647KCVR10.3%Products36Brands26Top 5 Brands63%OOS Rate17.4%Rating3.3★Reviews277Avg BSR#416
120K80KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Coellyo Lipstick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • areliaa lipstick300K/yr
  • areliaa skin-adaptive lipstick82K/yr
  • areliaa signature lipstick54K/yr
  • areliaa lipstick for older women41K/yr
  • areliaa40K/yr
  • arellia lipstick21K/yr
  • aurelia lipstick20K/yr
  • areliaa lipstick reviews12K/yr
  • ariella lipstick11K/yr
  • aralia lipstick11K/yr

What reviews say buyers love and hate about Coellyo Lipstick

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Color33%

natural pink shade

Moist/Dry13%

It is moisturizing

Soft Feel8%

Nice and creamy

Quality-Overall5%

Very good lipstick

Advertised Vs Actual Product4%

As advertised

What buyers complain about

79% of reviews
Color31%

Color faded quickly

Durability15%

Fell out

Advertised Vs Actual Product9%

False information

Moist/Dry7%

no hydration

Value For Money5%

Not worth the cost

Coellyo Lipstick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
40%
2Advertised Vs Actual Product
22%
3Moist/Dry
7%
4Functionality-Overall
7%
5Durability
6%

Common Coellyo Lipstick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coellyo Lipstick 82/100 on Amazon United States — Launch it. The niche generates $905K/yr across 36 tracked products. 14 of 33 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Coellyo Lipstick buyers on Amazon United States complain most about Color, Durability, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.8%.