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Coellyo Lipstick

Pass

Coellyo Lipstick scores 82 out of 100, a Pass. Shoppers spend an estimated $905K a year here, search demand grew >1,000% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
82
82 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +34 vs the category median of 48
Market size
$905K/yr647K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 26 brands · 38 sellers

Flapen Score

Coellyo Lipstick against its category

The dotted line is the Beauty & Personal Care average. Past it, Coellyo Lipstick is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coellyo Lipstick market on Amazon at a glance

Shoppers on Amazon United States searched for Coellyo Lipstick 647K times last year and spent an estimated $905K. The top 5 brands take 63% of clicks. Flapen scores it 82 out of 100, a Pass.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $905K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
10.3%
Market size, estimated
$905Ka year
Top search term
areliaa lipstick300K searches a year

02 · Price

A sale here is worth $13.59.

Listings sell for $13.59 on average, from $7.27 to $24.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $13.59 that is $14K to $17K a year per listing.

Average price
$13.59under the $15 to $100 sweet spot
Price range
$7.27–$24.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #416 within Lips. It carries 277 reviews at 3.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
17.4%
Average rank
#416in Lips
Average rating
3.27 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
36

04 · Newcomers

14 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
14Amazon's first-year sales bar
Average brand age
36 months

Products

Top Coellyo Lipstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

26

Sellers

38

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

45%

Top 20: 86%

Open market

31%

  • Brand 123%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Coellyo Lipstick search demand

Weekly searches over the year. Pick a range.

120K80KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Coellyo Lipstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • areliaa lipstick300K/yr
  • areliaa skin-adaptive lipstick82K/yr
  • areliaa signature lipstick54K/yr
  • areliaa lipstick for older women41K/yr
  • areliaa40K/yr
  • arellia lipstick21K/yr
  • aurelia lipstick20K/yr
  • areliaa lipstick reviews12K/yr
  • ariella lipstick11K/yr
  • aralia lipstick11K/yr

Reviews and returns

What reviews say buyers love and hate about Coellyo Lipstick

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
31%of negative reviews mention “Color”
0.8%of orders come back
“Color faded quickly”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coellyo Lipstick questions

Answered from the same tracked data.