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Zipper Swaddle

Fail

An estimated 7.5% of orders come back, so Zipper Swaddle is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$101K/yr223K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
46%top-5 click share · 14 brands · 21 sellers

Flapen Score

Zipper Swaddle against its category

The dotted line is the Baby Products average. Past it, Zipper Swaddle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zipper Swaddle market on Amazon at a glance

Shoppers on Amazon United States searched for Zipper Swaddle 223K times last year and spent an estimated $101K. The top 5 brands take 74% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.9%
Market size, estimated
$101Ka year
Peak month
August1.6× the quietest month
Top search term
zipper swaddle46K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $9.68 to $34.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.51 that is $2K to $6K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$9.68–$34.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #139 within Bedding. It carries 5,756 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#139in Bedding
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
5,756per listing
Listings tracked
37

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Zipper Swaddle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 84%

Open market

21%

  • SwaddleMe23%
  • Comfy Cubs18%
  • KeaBabies14%
  • SANDJEST11%
  • ANYEDDE8%
  • Love to Dream6%

Demand

Zipper Swaddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Zipper Swaddle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zipper swaddle46K/yr
  • zip up swaddle38K/yr
  • zip swaddle19K/yr
  • zip up swaddle newborn16K/yr
  • swaddle with zipper12K/yr
  • zip up swaddle 0-3 months13K/yr
  • zip swaddle newborn8K/yr
  • newborn zipper swaddle9K/yr
  • zipper swaddle 0-3 months9K/yr
  • swaddle pod9K/yr

Reviews and returns

What reviews say buyers love and hate about Zipper Swaddle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sleep Quality”
23%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Small size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zipper Swaddle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data