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Yumi Bars

Yumi Bars shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44

Market size 44Growth 34Conversion 97Competition 21Returns 100Price range 73Avg price 89Brand share 0Review moat 84Quality gap 47
This niche Category average · 2,472 niches

Is Yumi Bars profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yumi Bars is a $233K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Yumi Bars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.2% over the last 90 days and 14.6% of searches end in a purchase.

$233K

revenue / yr

Units sold / yr20K
Search volume / yr+7.2%78K
Conversion rate14.6%
Avg price$20.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 568
Top-5 product click share74%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews313

Top Yumi Bars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$12K$23K$35K$47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

568

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Cerebelly93%
  • Once Upon a Farm3%
  • YUMI3%
  • Made Good1%
  • Open — no brand owns it (0%)

Yumi Bars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR14.6%Products15Brands4Top 5 Brands100%OOS Rate20.8%Rating4.5★Reviews313Avg BSR#459
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Yumi Bars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cerebelly bars65K/yr
  • cerebelly smart bars10K/yr
  • cerebelly bar3K/yr

What reviews say buyers love and hate about Yumi Bars

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Taste-Overall27%

Great taste

Flavor10%

The flavor variety is awesome

Health Benefits-Overall9%

Great healthy snack

Nutritional Content9%

Gluten free for me

Ingredients-Overall7%

Great clean ingredients

What buyers complain about

50% of reviews
Taste-Overall14%

Not very tasty

Value For Money9%

They are a little costly per serving

Flavor6%

The flavor was extremely bitter to my palate, and the texture was thick, chalky, and difficult to get through

Texture/Consistency-Overall4%

texture is a bit unexpected

Stale/Rotten/Spoiled4%

it was moldy

Yumi Bars return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
29%
2Flavor
14%
3Hard Feel
14%
4Taste-Overall
14%
5Stale/Rotten/Spoiled
14%

Common Yumi Bars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yumi Bars 52/100 on Amazon United States — Worth a look. The niche generates $233K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +7.2% over the last 90 days.
Search demand for Yumi Bars on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.