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Wubbanub Pacifier

Fail

The top 5 brands take 97% of clicks, so Wubbanub Pacifier is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$472K/yr872K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
33%top-5 click share · 8 brands · 37 sellers

Flapen Score

Wubbanub Pacifier against its category

The dotted line is the Baby Products average. Past it, Wubbanub Pacifier is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wubbanub Pacifier market on Amazon at a glance

Shoppers on Amazon United States searched for Wubbanub Pacifier 872K times last year and spent an estimated $472K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months
872K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
3.9%
Market size, estimated
$472Ka year
Peak month
July1.4× the quietest month
Top search term
wubbanub pacifier427K searches a year

02 · Price

A sale here is worth $13.90.

Listings sell for $13.90 on average, from $8.02 to $24.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $13.90 that is $10K to $14K a year per listing.

Average price
$13.90under the $15 to $100 sweet spot
Price range
$8.02–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #143 within Baby Care. It carries 5,536 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
98%
Out of stock, average day
4.9%
Average rank
#143in Baby Care
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
5,536per listing
Listings tracked
48

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wubbanub Pacifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

2%

  • Brand 159%
  • Brand 219%
  • Brand 312%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wubbanub Pacifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wubbanub Pacifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wubbanub pacifier427K/yr
  • wubbanub154K/yr
  • pacifier with stuffed animal39K/yr
  • pacifier stuffy20K/yr
  • pacifier stuffed animal27K/yr
  • pacifier holder plush16K/yr
  • pacifier animal17K/yr
  • wubbanub detachable pacifier18K/yr
  • stuffed animal pacifier holder15K/yr
  • pacifier buddy16K/yr

Reviews and returns

What reviews say buyers love and hate about Wubbanub Pacifier

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Small stuffed animal”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wubbanub Pacifier questions

Answered from the same tracked data.