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Wipe Warmer for Adult Size Wipes

Fail

Demand is soft, at -43.5% this quarter, so Wipe Warmer for Adult Size Wipes is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$73K/yr48K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
78%top-5 click share · 10 brands · 18 sellers

Flapen Score

Wipe Warmer for Adult Size Wipes against its category

The dotted line is the Baby Products average. Past it, Wipe Warmer for Adult Size Wipes is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wipe Warmer for Adult Size Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Wipe Warmer for Adult Size Wipes 48K times last year and spent an estimated $73K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
5.5%
Market size, estimated
$73Ka year
Top search term
wipe warmer for adult size wipes16K searches a year

02 · Price

A sale here is worth $27.69.

Listings sell for $27.69 on average, from $19.81 to $36.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.69 that is $3K to $7K a year per listing.

Average price
$27.69inside the $15 to $100 sweet spot
Price range
$19.81–$36.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Diapering. It carries 3,688 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Diapering
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,688per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wipe Warmer for Adult Size Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • Brand 131%
  • Brand 228%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Wipe Warmer for Adult Size Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 6 of 12 months tracked

Search terms

Top Wipe Warmer for Adult Size Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wipe warmer for adult size wipes16K/yr
  • wipes warmer for adults13K/yr
  • adult wipe warmer8K/yr
  • adult wipe warmer for elderly4K/yr
  • adult wipes warmer3K/yr
  • face wipe warmer3K/yr

Reviews and returns

What reviews say buyers love and hate about Wipe Warmer for Adult Size Wipes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Ease Of Cleaning”
5.8%of orders come back
“Hard to get the wipes out”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wipe Warmer for Adult Size Wipes questions

Answered from the same tracked data.