Wipe Holder for Diaper Bag

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

3.0%

Market size, estimated

$93Ka year

Top search term

on the go wipes dispenser37K searches a year

Listings sell for $8.87 on average, from $4.97 to $26.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.87 that is $887 to $2K a year per listing.

Average price

$8.87under the $15 to $100 sweet spot

Price range

$4.97–$26.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$887–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #45 within Diapering. It carries 2,942 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#45in Diapering

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,942per listing

Listings tracked

38

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months