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Winnie the Pooh Blanket

Fail

Demand is soft, at -24.2% this quarter, so Winnie the Pooh Blanket is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$145K/yr601K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
39%top-5 click share · 21 brands · 29 sellers

Flapen Score

Winnie the Pooh Blanket against its category

The dotted line is the Baby Products average. Past it, Winnie the Pooh Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winnie the Pooh Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Winnie the Pooh Blanket 601K times last year and spent an estimated $145K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
601K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
1.0%
Market size, estimated
$145Ka year
Peak month
December3.3× the quietest month
Top search term
winnie the pooh blanket244K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $9.52 to $58.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.22 that is $2K to $6K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$9.52–$58.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #1,028 within Bedding. It carries 1,445 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
28.5%
Average rank
#1,028in Bedding
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,445per listing
Listings tracked
41

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Winnie the Pooh Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

29

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

39%

Top 20: 76%

Open market

30%

  • Brand 134%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Winnie the Pooh Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Winnie the Pooh Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winnie the pooh blanket244K/yr
  • winnie the pooh baby blanket83K/yr
  • disney baby blanket39K/yr
  • winnie the pooh blanket adult69K/yr
  • winnie the pooh blanket baby24K/yr
  • winnie the pooh throw blanket25K/yr
  • winnie the pooh receiving blankets13K/yr
  • winnie the pooh baby blankets11K/yr
  • pooh blanket15K/yr
  • winnie the pooh blankets13K/yr

Reviews and returns

What reviews say buyers love and hate about Winnie the Pooh Blanket

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Its a bit bigger than a usual baby blanket”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Winnie the Pooh Blanket questions

Answered from the same tracked data.