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Wine Sippy Cup

Fail

Shoppers spend an estimated $45K a year here, so Wine Sippy Cup is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$45K/yr67K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
67%top-5 click share · 12 brands · 17 sellers

Flapen Score

Wine Sippy Cup against its category

The dotted line is the Baby Products average. Past it, Wine Sippy Cup is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Sippy Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Sippy Cup 67K times last year and spent an estimated $45K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
4.8%
Market size, estimated
$45Ka year
Peak month
December2.2× the quietest month
Top search term
wine sippy cup16K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $7.32 to $39.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.24 that is $1K to $4K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$7.32–$39.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #724 within Solid Feeding. It carries 436 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
9.2%
Average rank
#724in Solid Feeding
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
436per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wine Sippy Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 148%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Wine Sippy Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Wine Sippy Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine sippy cup16K/yr
  • baby wine sippy cup9K/yr
  • wine glass sippy cup9K/yr
  • wine sippy cup for adults8K/yr
  • kids wine glass4K/yr
  • wine glass sippy cup for toddler4K/yr
  • baby wine glass sippy cup3K/yr
  • baby wine glass3K/yr
  • wine sippy cups for toddlers4K/yr
  • sippy cup wine glass3K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Sippy Cup

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
57%of negative reviews mention “Leak-Proof”
2.0%of orders come back
“Leaks”
A buyer, on “Leak-Proof”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wine Sippy Cup questions

Answered from the same tracked data.