Windi
FailThe top 5 brands take 97% of clicks, so Windi is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $710K/yr145K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 19 sellers
Flapen Score
Windi against its category
The dotted line is the Baby Products average. Past it, Windi is stronger. Inside it, weaker.
Market
The Windi market on Amazon at a glance
Shoppers on Amazon United States searched for Windi 145K times last year and spent an estimated $710K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $710Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- windi75K searches a year
02 · Price
A sale here is worth $43.39.
Listings sell for $43.39 on average, from $7.83 to $117.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $43.39 that is $65K to $87K a year per listing.
- Average price
- $43.39inside the $15 to $100 sweet spot
- Price range
- $7.83–$117.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $65K–$87K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #33 within Baby Care. It carries 7,223 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #33in Baby Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,223per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Windi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 219%
- Brand 314%
- Brand 49%
- Brand 59%
- Brand 63%
Demand
Windi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Windi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- windi75K/yr
- windy30K/yr
- gas passer baby11K/yr
- baby gas passer8K/yr
- frida gas relief12K/yr
- gas passer4K/yr
- frida gas4K/yr
- baby windy gas relief798/yr
Reviews and returns
What reviews say buyers love and hate about Windi
We read the reviews and the return reasons for every product selling here.
“Not working well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Windi questions
Answered from the same tracked data.









