windi
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.39avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.83–$117.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$710K$710K/yr · 145K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,223.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, windi is a $710K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
windi market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $651K–$868K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.9%
- Avg brand age
- 65 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Frida46%
- Fewlby19%
- uhfi14%
- Windy9%
- JAPARA9%
- kaxmyt3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -20.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top windi search terms
- windi75K/yr
- windy30K/yr
- gas passer baby11K/yr
- baby gas passer8K/yr
- frida gas relief12K/yr
- gas passer4K/yr
- frida gas4K/yr
- baby windy gas relief798/yr
Top windi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 10ct
Frida$11.034.5★29,616 rev
Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.554.5★1,279 rev
uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)
uhfi$8.814.6★1,435 rev
JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)
JAPARA$9.474.5★2,501 rev
Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct
Frida$22.594.5★29,616 rev
Newest
by launch date
Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)
kaxmyt$7.83267 rev
Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.551,279 rev
uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)
uhfi$8.811,435 rev
JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)
JAPARA$9.472,501 rev
Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct
Frida$22.5929,616 rev
Trending
90-day click momentumFewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.554.5★
Windy Slip-On Bag Gloves Black Regular
Windy$74.334.6★
Windy Leather Muay Thai Training Sparring Gloves 16-Ounce Black
Windy$117.804.4★
Windy Muay Thai Training Gloves Black 16-Ounce
Windy$113.144.3★
Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)
kaxmyt$7.834.5★
What buyers say about windi
What buyers praise and complain about, mined from review topics.What buyers love
“Worth Having on Hand”
“most affordable so far”
“I bought these BECAUSE it had good reviews”
“It works like it should”
“Very effective”
“Helpful during especially uncomfortable episodes”
“Colic relief”
“These were smooth on the tips and worked well”
“the safety stopper helps give confidence during use”
“Fantastic invention”
What buyers complain about
“Not working well”
“they are very costly”
“seemed very uncomfortable”
“I feel weird using it”
“After hardly sleeping”
“Also the video advertisement for this product is deeply disturbing”
“are much much less clean up”
“I will say not as successful with my second child”
“Design should improve for comfort”
“had a small stain on the side so Im kind of scared to use these since they werent sealed”
Top return reasons
Common questions
- Is windi profitable to sell on Amazon United States?
- The niche generates $710K/yr across 9 tracked products. 90-day search growth is -20.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the windi niche?
- 6 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in windi?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Comfort-Overall. The return rate is 1.1%.
- When does demand for windi peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the windi niche?
- Listings span $7.83–$117.80; the average listing price is $43.39 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.