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Windi

Fail

The top 5 brands take 97% of clicks, so Windi is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$710K/yr145K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 19 sellers

Flapen Score

Windi against its category

The dotted line is the Baby Products average. Past it, Windi is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Windi market on Amazon at a glance

Shoppers on Amazon United States searched for Windi 145K times last year and spent an estimated $710K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
11.3%
Market size, estimated
$710Ka year
Peak month
February1.6× the quietest month
Top search term
windi75K searches a year

02 · Price

A sale here is worth $43.39.

Listings sell for $43.39 on average, from $7.83 to $117.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $43.39 that is $65K to $87K a year per listing.

Average price
$43.39inside the $15 to $100 sweet spot
Price range
$7.83–$117.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$65K–$87K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #33 within Baby Care. It carries 7,223 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#33in Baby Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,223per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Windi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

19

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 63%

Demand

Windi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Windi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windi75K/yr
  • windy30K/yr
  • gas passer baby11K/yr
  • baby gas passer8K/yr
  • frida gas relief12K/yr
  • gas passer4K/yr
  • frida gas4K/yr
  • baby windy gas relief798/yr

Reviews and returns

What reviews say buyers love and hate about Windi

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
43%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Not working well”
A buyer, on “Functionality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Windi questions

Answered from the same tracked data.