willow wave
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.05avg listing price — sweet spot $15–$100
Price range
Great$14.30–$49.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great249avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, willow wave is a $47K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
willow wave market data
- Units sold / yr
- 1K–2K
- avg 500–750/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Willow100%
Demand
Weekly Amazon search volume, last 30 weeks — -5.2% search growth over the last 90 days.Top willow wave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Willow Wave Double Wearable Manual Breast Pump Pump Both Sides Discreetly Ergonomic Handle 24mm Silicone Flanges Two 5oz Containers Works with Electric Breast Pumps as Hands-Free Conversion Kit
Willow$49.743.7★312 rev
Willow Wave - Wearable Manual Breast Pump - Fits Fully in Bra - Ergonomic Handle - 24mm Soft Silicone Flange - Wearable Breastfeeding Pump - Hospital Grade Suction - Postpartum Essentials - Holds 5oz
Willow$32.113.7★312 rev
Willow - Silicone Wearable Breast Pump - Passive Suction Milk Collector - Hands Free Manual Breast Pump - Dishwasher Safe - Breastfeeding Essentials - Easy Pour Spout for Milk Storage Bags - BPA Free
Willow$14.304.0★123 rev
Newest
by launch dateWillow Wave Double Wearable Manual Breast Pump Pump Both Sides Discreetly Ergonomic Handle 24mm Silicone Flanges Two 5oz Containers Works with Electric Breast Pumps as Hands-Free Conversion Kit
Willow$49.74312 rev
Willow Wave - Wearable Manual Breast Pump - Fits Fully in Bra - Ergonomic Handle - 24mm Soft Silicone Flange - Wearable Breastfeeding Pump - Hospital Grade Suction - Postpartum Essentials - Holds 5oz
Willow$32.11312 rev
Willow - Silicone Wearable Breast Pump - Passive Suction Milk Collector - Hands Free Manual Breast Pump - Dishwasher Safe - Breastfeeding Essentials - Easy Pour Spout for Milk Storage Bags - BPA Free
Willow$14.30123 rev
Trending
90-day click momentumWillow Wave Double Wearable Manual Breast Pump Pump Both Sides Discreetly Ergonomic Handle 24mm Silicone Flanges Two 5oz Containers Works with Electric Breast Pumps as Hands-Free Conversion Kit
Willow$49.743.7★
Willow - Silicone Wearable Breast Pump - Passive Suction Milk Collector - Hands Free Manual Breast Pump - Dishwasher Safe - Breastfeeding Essentials - Easy Pour Spout for Milk Storage Bags - BPA Free
Willow$14.304.0★
Willow Wave - Wearable Manual Breast Pump - Fits Fully in Bra - Ergonomic Handle - 24mm Soft Silicone Flange - Wearable Breastfeeding Pump - Hospital Grade Suction - Postpartum Essentials - Holds 5oz
Willow$32.113.7★
What buyers say about willow wave
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Very Comfortable”
“simple to clean”
“it fits well”
“effective at removing milk”
“I would use this when I was out and about, and it was great for even walking and doing things”
“it helps alleviate being so full in the middle or the night or in the morning”
“Super durable and convenient to use, its flexibility saves me a lot of frustration”
“helps me to be able to extract the milk I need for my baby in a short time”
“They are compatible with my Spectra and so versatile”
What buyers complain about
“the milk leaks everywhere”
“Did not work”
“I tried so hard to make it work”
“The only bad part of it is that its bulky”
“just didnt last”
“the hand pump makes a lot of squeaking noise”
“it's a bit more washing”
“Not strong enough”
“It's just a little tricky to pour the milk out”
“handle which is annoying”
Top return reasons
Common questions
- Is willow wave profitable to sell on Amazon United States?
- The niche generates $47K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the willow wave niche?
- 1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in willow wave?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Ease Of Use. The return rate is 5.0%.
- What does it cost to enter the willow wave niche?
- Listings span $14.30–$49.74; the average listing price is $32.05 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.