Willow Pump Bag
FailShoppers spend an estimated $80K a year here, so Willow Pump Bag is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $80K/yr56K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 48 sellers
Flapen Score
Willow Pump Bag against its category
The dotted line is the Baby Products average. Past it, Willow Pump Bag is stronger. Inside it, weaker.
Market
The Willow Pump Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Willow Pump Bag 56K times last year and spent an estimated $80K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $80Ka year
- Peak month
- September6.0× the quietest month
- Top search term
- willow go case16K searches a year
02 · Price
A sale here is worth $42.09.
Listings sell for $42.09 on average, from $9.30 to $332.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $42.09 that is $4K to $11K a year per listing.
- Average price
- $42.09inside the $15 to $100 sweet spot
- Price range
- $9.30–$332.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,563 within Breastfeeding. It carries 391 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 3.7%
- Average rank
- #1,563in Breastfeeding
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 391per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Willow Pump Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Willow Breast Pump Carrying Case Grey Use with Hands Free Wearable Breast Pumps Ultra Durable Hard Shell Breast Pump Case with Removable Tray Compact and Discreet
- Price
- $51.55
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago

Breast Pumps Carrying Bag Compatible with Most of Wearable Breast Pumps Hard Shell Wearable Breast Pump Bag with Waterproof Removable Tray Breast Pump Storage Bag
- Price
- $24.10
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

Willow - 360 Pump Spill-Proof Breast Milk Bags - 48 Ct - Holds 4 oz. Per Self-Sealing Storage Bag - Compatible with Willow 360 or 3.0 Wearable Hands Free Breast Pump
- Price
- $27.81
- Rating
- 4.6/5
- Reviews
- 3,513
- Age
- 6y ago

Willow - 360 Pump Spill-Proof Breast Milk Bags - 24 Ct - Holds 4 oz. Per Self-Sealing Storage Bag - Compatible with Willow 360 or 3.0 Wearable Hands Free Breast Pump
- Price
- $28.32
- Rating
- 4.6/5
- Reviews
- 3,513
- Age
- 1y ago

Willow Breast Pump Carrying Case Teal Use with Hands Free Wearable Breast Pumps Ultra Durable Hard Shell Breast Pump Case with Removable Tray Compact and Discreet
- Price
- $46.07
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 3y ago
Trending
estimated 90-day click momentum
Harry Potter Whomping Willow Through The Seasons Portrait Tote Bag
- Price
- $24.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Willow - 8oz Breast Milk Storage Bags - SmartStash Tracking - 50ct - Double Zip Seal for Durability - Freezer & Fridge Breastmilk Storage - Easy Pour Spout - BPA Free - Breastfeeding Essentials
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 4mo ago

Loeffler Randall Womens Willow Hobo Bag Natural One Size
- Price
- $332.05
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Willow Breast Milk Bag Flatteners - 6ct
- Price
- $21.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 4mo ago

Breast Pump Carrying Case for Momcozy & Willow Wearable Breast Pump Bag for eufy Security/Paruu/OTEEIDA/Nuliie/Medela and More Hands Free Breast Pump Travel Pumping Bag with Waterproof Removable Tray
- Price
- $23.60
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch date
Willow - 8oz Breast Milk Storage Bags - SmartStash Tracking - 50ct - Double Zip Seal for Durability - Freezer & Fridge Breastmilk Storage - Easy Pour Spout - BPA Free - Breastfeeding Essentials
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 4mo ago

Willow Breast Milk Bag Flatteners - 6ct
- Price
- $21.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 4mo ago

Breast Pump Carrying Case for Momcozy & Willow Wearable Breast Pump Bag for eufy Security/Paruu/OTEEIDA/Nuliie/Medela and More Hands Free Breast Pump Travel Pumping Bag with Waterproof Removable Tray
- Price
- $23.60
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago

Wearable Breast Pump Bag - Fits Elvie Willow Momcozy and All Others - Beige Small Pump Bag with Wrist Strap Hands-Free Pump Carrying Case and Storage for Travel
- Price
- $25.18
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 10mo ago

Willow - 360 Pump Spill-Proof Breast Milk Bags - 24 Ct - Holds 4 oz. Per Self-Sealing Storage Bag - Compatible with Willow 360 or 3.0 Wearable Hands Free Breast Pump
- Price
- $28.32
- Rating
- 4.6/5
- Reviews
- 3,513
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
48
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
17%
- Willow46%
- Bjabtan15%
- Jaffzora8%
- Damero6%
- Yewltvep4%
- CJZ4%
- Open — no brand owns it (10 brands, 17%)
Demand
Willow Pump Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.0×
Search terms
Top Willow Pump Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- willow go case16K/yr
- willow breast pump bag6K/yr
- willow pump bag9K/yr
- willow go pump bag7K/yr
- willow bags4K/yr
- willow 360 milk bags5K/yr
- willow pump case3K/yr
- willow go carrying case4K/yr
- willow pump carrying case2K/yr
Reviews and returns
What reviews say buyers love and hate about Willow Pump Bag
We read the reviews and the return reasons for every product selling here.
“had a really funky smell to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Willow Pump Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









