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Wildbird Baby Carrier

Fail

The top 5 brands take 100% of clicks, so Wildbird Baby Carrier is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$518K/yr674K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
85%top-5 click share · 3 brands · 6 sellers

Flapen Score

Wildbird Baby Carrier against its category

The dotted line is the Baby Products average. Past it, Wildbird Baby Carrier is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wildbird Baby Carrier market on Amazon at a glance

Shoppers on Amazon United States searched for Wildbird Baby Carrier 674K times last year and spent an estimated $518K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
0.7%
Market size, estimated
$518Ka year
Peak month
September2.2× the quietest month
Top search term
mabe baby carrier401K searches a year

02 · Price

A sale here is worth $111.31.

Listings sell for $111.31 on average, from $56.37 to $129.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $111.31 that is $83K to $111K a year per listing.

Average price
$111.31above the $15 to $100 sweet spot
Price range
$56.37–$129.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$83K–$111K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #10 within Travel Gear. It carries 1,028 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
58%
Out of stock, average day
3.3%
Average rank
#10in Travel Gear
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,028per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wildbird Baby Carrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 212%
  • Brand 32%

Demand

Wildbird Baby Carrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Wildbird Baby Carrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mabe baby carrier401K/yr
  • mab85K/yr
  • mabe carrier73K/yr
  • mabe30K/yr
  • mabe monarch baby carrier26K/yr
  • monarch baby carrier10K/yr
  • mabe carrier baby13K/yr
  • baby carrier mabe10K/yr
  • houndstooth baby carrier8K/yr
  • maybe baby carrier5K/yr

Reviews and returns

What reviews say buyers love and hate about Wildbird Baby Carrier

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Size-Overall”
3.0%of orders come back
“she doesn't fit”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wildbird Baby Carrier questions

Answered from the same tracked data.