White Swaddle Blanket

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

5.3%

Market size, estimated

$83Ka year

Peak month

September1.8× the quietest month

Top search term

white swaddle blanket30K searches a year

Listings sell for $17.62 on average, from $8.56 to $36.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.62 that is $2K to $4K a year per listing.

Average price

$17.62inside the $15 to $100 sweet spot

Price range

$8.56–$36.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

5.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #229 within Bedding. It carries 1,827 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#229in Bedding

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,827per listing

Listings tracked

24

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months