Is white burp cloths profitable to sell on Amazon United States?

The niche generates $45K/yr across 9 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (32/100).

How competitive is the white burp cloths niche?

8 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in white burp cloths?

Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.

What does it cost to enter the white burp cloths niche?

Listings span $7.50–$19.49; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 12,306 reviews — the moat a new listing must climb.

white burp cloths

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.40

avg listing price — sweet spot $15–$100

Price range

Okay$7.50–$19.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad12,305.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, white burp cloths is a $45K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 32/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

white burp cloths market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $50K–$62K; units × avg price
Conversion rate: 6.2%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Yoofoss58%
Lovely Care16%
CottCare6%
Comfy Cubs5%
Synrroe5%
Orighty4%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 27 weeks — -15.2% search growth over the last 90 days.

Open Trend

Top white burp cloths search terms

yoofoss muslin burp cloths26K/yr -27.4%7.5% conv.
white burp cloths15K/yr +2.7%4.6% conv.
white muslin burp cloths6K/yr -12.6%8.8% conv.
white burp cloths for babies5K/yr -16.6%5.2% conv.
burp cloths white4K/yr +19.6%5.1% conv.
yoofoss burp cloths3K/yr -29.6%3.3% conv.

All search terms

Top white burp cloths products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yoofoss Muslin Burp Cloths for Baby 10 Pack 100% Organic Cotton Baby Washcloths for Boys Girls Large 20X10 Super Soft and Absorbent White

Yoofoss$16.454.7★19,271 rev

Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White

Lovely Care$12.324.8★7,048 rev

Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)

Yoofoss$10.184.6★1,916 rev

CottCare Muslin Burp Cloths for Baby 100% Cotton Large 20X10 6 Layers Thicken Super Soft and Absorbent (6 Pack White)

CottCare$12.204.9★4,055 rev

Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - White

Comfy Cubs$19.494.8★40,598 rev

Newest

by launch date

Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)

Yoofoss$10.181,916 rev

2y ago

lazyrhino 8 Pack Baby Burp Cloths Unisex for Boys and Girls Super Absorbent and Soft Towel Solid Color (White)

lazyrhino$12.86205 rev

2y ago

Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White

Lovely Care$12.327,048 rev

3y ago

Cute Castle 12 Pack Muslin Burp Cloths for Baby - Ultra-Soft 100% Cotton Baby Washcloths - Large 20 by 10 Super Absorbent Milk Spit Up Rags - Burpy Cloths for Unisex Boy Girl - White

Cute Castle$12.048,148 rev

4y ago

Orighty Burp Cloths for Baby 8 Pack - Super Soft & Absorbent Coral Fleece Baby Burp Cloth 20x10 Inch Gentle Large Burping Rugs for Babies Sensitive Skin Burping Cloths for Newborn Essential White

Orighty$8.592,293 rev

4y ago

What buyers say about white burp cloths

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“Soft and absorbent”

Quality-Overall16%

“Awesome quality”

Absorbency11%

“Very absorbent”

Advertised Vs Actual Product6%

“Just what was needed”

Size-Overall5%

“Size is perfect”

Value For Money5%

“Good value for money”

Washability4%

“Perfect size and easy to wash”

Ease Of Cleaning3%

“easily cleaned”

Durability2%

“Great durability”

Comfort-Overall2%

“they look comfortable”

What buyers complain about

Thickness30%

“needs to be thicker”

Quality-Overall9%

“Cheap Quality”

Material Quality6%

“Cheap material”

Size-Overall5%

“So tiny”

Thin4%

“Very thin”

Absorbency4%

“Not absorbing”

Advertised Vs Actual Product3%

“Misleading”

Washability2%

“They also left lint on everything else in the wash”

Leak-Proof2%

“you'll end up with vomit leaking through”

Value For Money2%

“too cheap for that”

Top return reasons

Thin23%

Size-Overall19%

Material Quality17%

Quality-Overall9%

Advertised Vs Actual Product5%

Value For Money5%

Color4%

Thickness4%

Absorbency3%

Hard Feel2%

Common questions

Is white burp cloths profitable to sell on Amazon United States?: The niche generates $45K/yr across 9 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (32/100).
How competitive is the white burp cloths niche?: 8 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in white burp cloths?: Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.
What does it cost to enter the white burp cloths niche?: Listings span $7.50–$19.49; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 12,306 reviews — the moat a new listing must climb.