Skip to content

White Burp Cloths

Fail

Shoppers spend an estimated $45K a year here, so White Burp Cloths is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$45K/yr59K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
84%top-5 click share · 8 brands · 12 sellers

Flapen Score

White Burp Cloths against its category

The dotted line is the Baby Products average. Past it, White Burp Cloths is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Burp Cloths market on Amazon at a glance

Shoppers on Amazon United States searched for White Burp Cloths 59K times last year and spent an estimated $45K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
6.2%
Market size, estimated
$45Ka year
Top search term
yoofoss muslin burp cloths26K searches a year

02 · Price

A sale here is worth $12.40.

Listings sell for $12.40 on average, from $7.50 to $19.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $12.40 that is $6K to $9K a year per listing.

Average price
$12.40under the $15 to $100 sweet spot
Price range
$7.50–$19.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Bibs & Burp Cloths. It carries 12,306 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Bibs & Burp Cloths
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
12,306per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top White Burp Cloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 158%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

White Burp Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top White Burp Cloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoofoss muslin burp cloths26K/yr
  • white burp cloths15K/yr
  • white muslin burp cloths6K/yr
  • white burp cloths for babies5K/yr
  • burp cloths white4K/yr
  • yoofoss burp cloths3K/yr

Reviews and returns

What reviews say buyers love and hate about White Burp Cloths

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Thickness”
1.5%of orders come back
“needs to be thicker”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Burp Cloths questions

Answered from the same tracked data.