White Burp Cloths
FailShoppers spend an estimated $45K a year here, so White Burp Cloths is a Fail.
- Flapen Score
- 32 / 100Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 4432
- Market size
- $45K/yr59K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 12 sellers
Flapen Score
White Burp Cloths against its category
The dotted line is the Baby Products average. Past it, White Burp Cloths is stronger. Inside it, weaker.
Market
The White Burp Cloths market on Amazon at a glance
Shoppers on Amazon United States searched for White Burp Cloths 59K times last year and spent an estimated $45K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $45Ka year
- Top search term
- yoofoss muslin burp cloths26K searches a year
02 · Price
A sale here is worth $12.40.
Listings sell for $12.40 on average, from $7.50 to $19.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $12.40 that is $6K to $9K a year per listing.
- Average price
- $12.40under the $15 to $100 sweet spot
- Price range
- $7.50–$19.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Bibs & Burp Cloths. It carries 12,306 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Bibs & Burp Cloths
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 12,306per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top White Burp Cloths products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yoofoss Muslin Burp Cloths for Baby 10 Pack 100% Organic Cotton Baby Washcloths for Boys Girls Large 20X10 Super Soft and Absorbent White
- Price
- $16.45
- Rating
- 4.7/5
- Reviews
- 19,271
- Age
- 6y ago

Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 7,048
- Age
- 3y ago

Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 2y ago

CottCare Muslin Burp Cloths for Baby 100% Cotton Large 20X10 6 Layers Thicken Super Soft and Absorbent (6 Pack White)
- Price
- $12.20
- Rating
- 4.9/5
- Reviews
- 4,055
- Age
- 5y ago

Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - White
- Price
- $19.49
- Rating
- 4.8/5
- Reviews
- 40,598
- Age
- 7y ago
Trending
estimated 90-day click momentum
CottCare Muslin Burp Cloths for Baby 100% Cotton Large 20X10 6 Layers Thicken Super Soft and Absorbent (6 Pack White)
- Price
- $12.20
- Rating
- 4.9/5
- Reviews
- 4,055
- Age
- 5y ago

Synrroe Burp Cloths Large Muslin Burp Cloths for Baby Extra Absorbent and Soft 6 Layers 20 by 10 Inches 100% Cotton (White Large 4 Pack)
- Price
- $7.50
- Rating
- 4.8/5
- Reviews
- 27,216
- Age
- 8y ago

Orighty Burp Cloths for Baby 8 Pack - Super Soft & Absorbent Coral Fleece Baby Burp Cloth 20x10 Inch Gentle Large Burping Rugs for Babies Sensitive Skin Burping Cloths for Newborn Essential White
- Price
- $8.59
- Rating
- 4.7/5
- Reviews
- 2,293
- Age
- 4y ago

lazyrhino 8 Pack Baby Burp Cloths Unisex for Boys and Girls Super Absorbent and Soft Towel Solid Color (White)
- Price
- $12.86
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago

Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - White
- Price
- $19.49
- Rating
- 4.8/5
- Reviews
- 40,598
- Age
- 7y ago
Newest
by launch date
Yoofoss Muslin Baby Washcloths 100% Organic Cotton Face Towels 6 Pack Wash Cloths for Baby 12x12in Soft and Absorbent Baby Wipes (Gradient Pink)
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 2y ago

lazyrhino 8 Pack Baby Burp Cloths Unisex for Boys and Girls Super Absorbent and Soft Towel Solid Color (White)
- Price
- $12.86
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago

Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 7,048
- Age
- 3y ago

Cute Castle 12 Pack Muslin Burp Cloths for Baby - Ultra-Soft 100% Cotton Baby Washcloths - Large 20 by 10 Super Absorbent Milk Spit Up Rags - Burpy Cloths for Unisex Boy Girl - White
- Price
- $12.04
- Rating
- 4.8/5
- Reviews
- 8,148
- Age
- 4y ago

Orighty Burp Cloths for Baby 8 Pack - Super Soft & Absorbent Coral Fleece Baby Burp Cloth 20x10 Inch Gentle Large Burping Rugs for Babies Sensitive Skin Burping Cloths for Newborn Essential White
- Price
- $8.59
- Rating
- 4.7/5
- Reviews
- 2,293
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
12
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
7%
- Yoofoss58%
- Lovely Care16%
- CottCare6%
- Comfy Cubs5%
- Synrroe5%
- Orighty4%
- Open — no brand owns it (2 brands, 7%)
Demand
White Burp Cloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked
Search terms
Top White Burp Cloths search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yoofoss muslin burp cloths26K/yr
- white burp cloths15K/yr
- white muslin burp cloths6K/yr
- white burp cloths for babies5K/yr
- burp cloths white4K/yr
- yoofoss burp cloths3K/yr
Reviews and returns
What reviews say buyers love and hate about White Burp Cloths
We read the reviews and the return reasons for every product selling here.
“needs to be thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Burp Cloths questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









