Wet Wipes

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

5.1%

Market size, estimated

$69Ka year

Peak month

August2.0× the quietest month

Top search term

wet wipes bulk21K searches a year

Listings sell for $25.04 on average, from $4.57 to $60.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.04 that is $0 to $3K a year per listing.

Average price

$25.04inside the $15 to $100 sweet spot

Price range

$4.57–$60.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #63 within Diapering. It carries 35,613 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

5.7%

Average rank

#63in Diapering

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

35,613per listing

Listings tracked

35

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months