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Waterproof Crib Sheets

Fail

Shoppers spend an estimated $54K a year here, so Waterproof Crib Sheets is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$54K/yr82K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
61%top-5 click share · 10 brands · 12 sellers

Flapen Score

Waterproof Crib Sheets against its category

The dotted line is the Baby Products average. Past it, Waterproof Crib Sheets is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Crib Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Crib Sheets 82K times last year and spent an estimated $54K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
3.5%
Market size, estimated
$54Ka year
Peak month
July1.6× the quietest month
Top search term
waterproof crib sheets51K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $8.70 to $29.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.62 that is $2K to $5K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$8.70–$29.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #65 within Bedding. It carries 3,118 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#65in Bedding
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,118per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Waterproof Crib Sheets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

5%

  • KeaBabies44%
  • Biloban30%
  • BEDLORE8%
  • david's kids7%
  • MOONQUEEN3%
  • Ely's & Co.3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Waterproof Crib Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Waterproof Crib Sheets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof crib sheets51K/yr
  • waterproof crib sheet13K/yr
  • crib sheets waterproof7K/yr
  • water proof crib sheet5K/yr
  • waterproof crib sheets fitted5K/yr

FAQ

Common Waterproof Crib Sheets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data