Waterproof Crib Pad
Waterproof Crib Pad shows a sweet-spot price point ($22.73 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Is Waterproof Crib Pad profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Waterproof Crib Pad is a $116K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Waterproof Crib Pad: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.6% over the last 90 days and 5.7% of searches end in a purchase.
$116K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 30 products
Top Waterproof Crib Pad products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crib Mattress Protector Sheets Fitted Waterproof Crib Mattress Pad Cover Noiseless & Machine Wash 100% Absorbent Crib/Toddler Mattress Protector Sheet Quilted White 52 x 28
- Price
- $11.35
- Rating
- 4.8/5
- Reviews
- 19,602
- Age
- 6y ago
American Baby Company Waterproof Flat Reusable Multi-use Pad Protector Quilt-Like Multi-use Protective Mattress Pad Cover for Babies Adults and Pets White 27 x 36
- Price
- $8.92
- Rating
- 4.5/5
- Reviews
- 1,336
- Age
- 18y ago
Waterproof Crib Mattress Protector Pad 2 Pack 28 x 52 Non-Slip & Absorbent Mattress Pad for Baby Standard Crib/Bed Quilted Machine Washable Grey
- Price
- $20.88
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 4y ago
Yoofoss Waterproof Crib Mattress Protector 2 Pack Quilted Crib Mattress Pad Cover Ultra Soft and Breathable Machine Washable Toddler Mattress Protector for Standard Baby Crib Size 52x28
- Price
- $18.18
- Rating
- 4.8/5
- Reviews
- 15,053
- Age
- 4y ago
2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)
- Price
- $18.95
- Rating
- 4.8/5
- Reviews
- 403
- Age
- 2y ago
Trending
90-day click momentum
Florith Baby & Kids Pee Pads Washable Waterproof Reusable Bed Pad for Potty Training Bedwetting & Diaper Changing 3139 Mattress Protector for Crib & Toddler Bed Dinosaur
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 8mo ago
2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)
- Price
- $18.95
- Rating
- 4.8/5
- Reviews
- 403
- Age
- 2y ago
BlueSnail Quilted Thicker Waterproof Changing Pad Liners 3 Count(Snow White 13 x 27)
- Price
- $15.50
- Rating
- 4.8/5
- Reviews
- 19,384
- Age
- 8y ago
BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)
- Price
- $17.04
- Rating
- 4.8/5
- Reviews
- 1,658
- Age
- 3y ago
Biloban Crib Mattress Protector Pad Waterproof Toddler Waterproof Crib Mattress Cover Machine Washable & Dryer Fit Baby Toddler Bed Mattress Protector (Standard Size 52 x 28) White
- Price
- $9.14
- Rating
- 4.8/5
- Reviews
- 3,734
- Age
- 8y ago
Newest
by launch dateFlorith Baby & Kids Pee Pads Washable Waterproof Reusable Bed Pad for Potty Training Bedwetting & Diaper Changing 3139 Mattress Protector for Crib & Toddler Bed Dinosaur
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 8mo ago
2 Pack 36 x 54 Extra Heavy Absorbency Washable Underpads Waterproof Nursing Pads Incontinence Bed Pads Reusable Washable Pee Pads for Dogs Diaper Changing & Adults Mattress Protector
- Price
- $28.26
- Rating
- 4.6/5
- Reviews
- 3,154
- Age
- 1y ago
2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)
- Price
- $18.95
- Rating
- 4.8/5
- Reviews
- 403
- Age
- 2y ago
Sealy Baby Crib Mattress Protector - Stain Protection Waterproof Pad Noiseless Fitted Sheet Cover with Quilted Cotton-Blend Top for Comfort Machine Washable and Easy Clean 52x28
- Price
- $20.45
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 3y ago
BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)
- Price
- $17.04
- Rating
- 4.8/5
- Reviews
- 1,658
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
26
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
46%
Top 20: 88%
Open market
38%
- Biloban29%
- American Baby Company14%
- Yoofoss5%
- KeaBabies5%
- YIVEKO5%
- CoolShields4%
Waterproof Crib Pad demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Waterproof Crib Pad search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof crib pad15K/yr
- crib pad12K/yr
- waterproof crib mattress pad9K/yr
- crib pads9K/yr
- crib mattress pad waterproof7K/yr
- crib waterproof mattress pad7K/yr
- toddler mattress pad6K/yr
- baby mattress pad6K/yr
- crib pads washable waterproof3K/yr
- crib waterproof pad3K/yr
What reviews say buyers love and hate about Waterproof Crib Pad
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Quality mattress cover”
“Fit perfectly”
“Highly absorbent”
“Good value for the money”
“As advertised”
What buyers complain about
65% of reviews“Not waterproof mattress pad”
“Leaks through”
“Isn't absorbent”
“Incorrect size”
“Thicker than expected”
Waterproof Crib Pad return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Crib Pad questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
