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Wabi Baby Sterilizer and Dryer

Fail

The top 5 products take 100% of clicks, so Wabi Baby Sterilizer and Dryer is a Fail.

Flapen Score
20
20 / 100
Ranks 2,437 of 2,472 Baby Products niches · −24 vs the category median of 44
Market size
$74K/yr34K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Wabi Baby Sterilizer and Dryer against its category

The dotted line is the Baby Products average. Past it, Wabi Baby Sterilizer and Dryer is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wabi Baby Sterilizer and Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Wabi Baby Sterilizer and Dryer 34K times last year and spent an estimated $74K. One brand takes every click. Demand peaks in Jul. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
0.9%
Market size, estimated
$74Ka year
Peak month
July1.6× the quietest month
Top search term
wabi24K searches a year

02 · Price

A sale here is worth $256.63.

Listings sell for $256.63 on average, from $86.51 to $383.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $256.63 that is $0 to $26K a year per listing.

Average price
$256.63above the $15 to $100 sweet spot
Price range
$86.51–$383.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #207 within Bottle-Feeding. It carries 138 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#207in Bottle-Feeding
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
138per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wabi Baby Sterilizer and Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Wabi Baby Sterilizer and Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Wabi Baby Sterilizer and Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wabi24K/yr
  • wabi sterilizer4K/yr
  • wabi baby sterilizer and dryer6K/yr

Reviews and returns

What reviews say buyers love and hate about Wabi Baby Sterilizer and Dryer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
100%of negative reviews mention “Durability”
8.0%of orders come back
“Breaks Super Easily”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wabi Baby Sterilizer and Dryer questions

Answered from the same tracked data.