Vibrating Teether for Baby

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

7.2%

Market size, estimated

$277Ka year

Peak month

December1.3× the quietest month

Top search term

vibrating teether71K searches a year

Listings sell for $16.77 on average, from $4.99 to $45.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.77 that is $13K to $17K a year per listing.

Average price

$16.77inside the $15 to $100 sweet spot

Price range

$4.99–$45.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #218 within Baby Care. It carries 2,191 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

1.6%

Average rank

#218in Baby Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,191per listing

Listings tracked

20

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months