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Valentines Basket

Fail

Demand is soft, at -98.3% this quarter, so Valentines Basket is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$160K/yr1.7M searches / yr
90-day growth
-98.3%search demand this quarter
Competition
45%top-5 click share · 23 brands · 34 sellers

Flapen Score

Valentines Basket against its category

The dotted line is the Baby Products average. Past it, Valentines Basket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Basket 1.7M times last year and spent an estimated $160K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-98.3%
Conversion, latest week
0.4%
Market size, estimated
$160Ka year
Peak month
February400.6× the quietest month
Top search term
heart basket88K searches a year

02 · Price

A sale here is worth $20.43.

Listings sell for $20.43 on average, from $8.77 to $63.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $20.43 that is $5K to $10K a year per listing.

Average price
$20.43inside the $15 to $100 sweet spot
Price range
$8.77–$63.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #9,725 within Gifts. It carries 479 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#9,725in Gifts
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
479per listing
Listings tracked
30

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Valentines Basket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

34

Est. top-5 brand share

61%

Top 20: 97%

Est. top-5 click share

45%

Top 20: 88%

Open market

35%

  • BinaryABC30%
  • HRITJQOA11%
  • Qinyoung9%
  • zaoalife6%
  • AMBOJIE5%
  • KODORIA4%

Demand

Valentines Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 400.6×

Search terms

Top Valentines Basket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart basket88K/yr
  • heart shaped basket42K/yr
  • valentines day basket291K/yr
  • valentines basket439K/yr
  • valentines gift basket104K/yr
  • valentines day gift basket66K/yr
  • valentines gift basket for kids42K/yr
  • valentine gift baskets44K/yr
  • valentines day gift basket for her31K/yr
  • valentines gift basket for her29K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Basket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
2.8%of orders come back
“hard to fit”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Valentines Basket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data