valentines basket
Skip itSoft demand (-98.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.43avg listing price — sweet spot $15–$100
Price range
Great$8.77–$63.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great479.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$160K$160K/yr · 1.7M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines basket is a $160K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
valentines basket market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $817K–$1.0M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #9,725
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 13.1%
- Avg brand age
- 28 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
34
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
45%
Top 20: 88%
Open market
35%
- BinaryABC30%
- HRITJQOA11%
- Qinyoung9%
- zaoalife6%
- AMBOJIE5%
- KODORIA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 400.6×
Top valentines basket search terms
- heart basket88K/yr
- heart shaped basket42K/yr
- valentines day basket291K/yr
- valentines basket439K/yr
- valentines gift basket104K/yr
- valentines day gift basket66K/yr
- valentines gift basket for kids42K/yr
- valentine gift baskets44K/yr
- valentines day gift basket for her31K/yr
- valentines gift basket for her29K/yr
Top valentines basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BinaryABC Heart Shaped Rattan Basket Fruit Vegetables Bread Rattan Basket(White)
BinaryABC$15.694.5★48 rev
BinaryABC Heart Shaped Rattan Basket Fruit Vegetables Bread Rattan Basket(Black)
BinaryABC$14.004.5★48 rev
3-Pack Heart Imitation Rattan Picnic Basket Set - Woven Dining & Fruit Baskets Family Table Trays for Romantic Picnics Camping and Housewarming Gifts
HRITJQOA$19.144.8★8 rev
1PCS Heart Shaped Rattan Basket Small Heart-Shaped Woven Storage Basket Simulation Rattan Basket Serving Display Basket Multi-Purpose Fruit Basket
zaoalife$13.584.5★2 rev
Wicker Bread Basket Handwoven Storage Basket for Fruit Basket Vegetables Cosmetics in Home Restaurant & Bakery (Heart-shaped 3Pack)
AMBOJIE$23.734.6★98 rev
Newest
by launch date
Qinyoung 2-in-1 Heart Wicker Picnic Basket with lid Heart Shaped Scalloped Tray Handwoven Empty Gift Basket with Handle Picnic Hamper for Fruits Wedding Anniversary Camping Outdoor Valentines Day
Qinyoung$36.741 rev
Qinyoung Small Heart Shaped Wicker Basket Set Includes 10.6 x 9.8 x 2.7 Inches Woven Picnic Basket Empty with Handle Clear Gift Bags Card and Pull Bows for Mothers Day Weddings Birthdays(Red)
Qinyoung$18.723 rev
ZNCO Heart Shaped Snack Baskets Metal Wire Decorative Baskets Desk Organizer Stackable Fruit Basket Great for Snacks Trinkets Spices Wedding Favors Gifts or Flower Arrangement. Rusty Set of 3.
ZNCO$22.580 rev
Qinyoung Small Heart Shaped Wicker Basket Set Includes 10.6 x 9.8 x 2.7 Inches Woven Picnic Basket Empty with Handle Clear Gift Bags Card and Pull Bows for Mothers Day Weddings Birthdays(White)
Qinyoung$18.443 rev
BinaryABC Heart Shaped Rattan Basket Fruit Vegetables Bread Rattan Basket Valentines Day Storage Basket Valentines Day Table Decorations Supplies (Pink)
BinaryABC$17.9648 rev
Trending
90-day click momentumQinyoung 2-in-1 Heart Wicker Picnic Basket with lid Heart Shaped Scalloped Tray Handwoven Empty Gift Basket with Handle Picnic Hamper for Fruits Wedding Anniversary Camping Outdoor Valentines Day
Qinyoung$36.745.0★
ZNCO Heart Shaped Snack Baskets Metal Wire Decorative Baskets Desk Organizer Stackable Fruit Basket Great for Snacks Trinkets Spices Wedding Favors Gifts or Flower Arrangement. Rusty Set of 3.
ZNCO$22.580.0★
Qinyoung Small Heart Shaped Wicker Basket Set Includes 10.6 x 9.8 x 2.7 Inches Woven Picnic Basket Empty with Handle Clear Gift Bags Card and Pull Bows for Mothers Day Weddings Birthdays(Red)
Qinyoung$18.722.7★
Hand Woven Water Hyacinth Heart Shape Storage Basket for Home Office or Decorative Organizer for Gifts (Large Size)
DGANXUN$21.625.0★
3-Pack Heart Imitation Rattan Picnic Basket Set - Woven Dining & Fruit Baskets Family Table Trays for Romantic Picnics Camping and Housewarming Gifts
HRITJQOA$19.144.8★
What buyers say about valentines basket
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality for a gift basket”
“Good size”
“Great for the price”
“As pictured”
“Very sturdy”
“Easy to use”
“Cute basket for gifting”
“Easy to store stuff in”
“Very durable”
“it looks very elegant”
What buyers complain about
“hard to fit”
“small and odd shaped”
“Doesnt look much like the picture”
“Does not stand sturdy”
“Wouldnt pay more than 2 dollars for this”
“Very cheap”
“I personally don't like to wrap gifts or anything”
“get the creases out”
“oblong”
“They arrived folded flat”
Top return reasons
Common questions
- Is valentines basket profitable to sell on Amazon United States?
- The niche generates $160K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -98.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the valentines basket niche?
- 23 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in valentines basket?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Advertised Vs Actual Product. The return rate is 2.8%.
- When does demand for valentines basket peak?
- Demand peaks in Jan–Feb; the busiest month runs 400.6× the quietest.
- What does it cost to enter the valentines basket niche?
- Listings span $8.77–$63.70; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.