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Uppababy Vista Standing Board

Fail

An estimated 10.7% of orders come back, so Uppababy Vista Standing Board is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$165K/yr62K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
72%top-5 click share · 7 brands · 14 sellers

Flapen Score

Uppababy Vista Standing Board against its category

The dotted line is the Baby Products average. Past it, Uppababy Vista Standing Board is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uppababy Vista Standing Board market on Amazon at a glance

Shoppers on Amazon United States searched for Uppababy Vista Standing Board 62K times last year and spent an estimated $165K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.9%
Market size, estimated
$165Ka year
Peak month
July1.7× the quietest month
Top search term
uppababy piggyback14K searches a year

02 · Price

A sale here is worth $68.70.

Listings sell for $68.70 on average, from $14.96 to $143.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $68.70 that is $7K to $17K a year per listing.

Average price
$68.70inside the $15 to $100 sweet spot
Price range
$14.96–$143.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #122 within Strollers & Accessories. It carries 828 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#122in Strollers & Accessories
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
828per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Uppababy Vista Standing Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Uppababy Vista Standing Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Uppababy Vista Standing Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uppababy piggyback14K/yr
  • uppababy piggyback vista v212K/yr
  • uppa baby piggy back board6K/yr
  • uppababy ride along board5K/yr
  • uppababy standing board4K/yr
  • piggyback for vista3K/yr
  • uppababy kickboard3K/yr
  • uppababy vista piggyback3K/yr
  • uppababy vista piggyback board4K/yr
  • uppababy vista v2 piggyback board3K/yr

Reviews and returns

What reviews say buyers love and hate about Uppababy Vista Standing Board

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
10%of negative reviews mention “Value For Money”
10.7%of orders come back
“Not a good investment”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Uppababy Vista Standing Board questions

Answered from the same tracked data.