Unicorn Night Light

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

4.4%

Market size, estimated

$155Ka year

Peak month

December2.6× the quietest month

Top search term

unicorn night light71K searches a year

Listings sell for $18.80 on average, from $8.60 to $33.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.80 that is $5K to $9K a year per listing.

Average price

$18.80inside the $15 to $100 sweet spot

Price range

$8.60–$33.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Décor. It carries 2,673 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#283in Décor

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,673per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months