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Umbrella Stroller Bag

Fail

Shoppers spend an estimated $29K a year here, so Umbrella Stroller Bag is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$29K/yr22K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
77%top-5 click share · 9 brands · 15 sellers

Flapen Score

Umbrella Stroller Bag against its category

The dotted line is the Baby Products average. Past it, Umbrella Stroller Bag is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Stroller Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Umbrella Stroller Bag 22K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
9.1%
Market size, estimated
$29Ka year
Peak month
July1.8× the quietest month
Top search term
umbrella stroller bag9K searches a year

02 · Price

A sale here is worth $14.73.

Listings sell for $14.73 on average, from $9.23 to $20.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $14.73 that is $1K to $4K a year per listing.

Average price
$14.73under the $15 to $100 sweet spot
Price range
$9.23–$20.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #47 within Strollers & Accessories. It carries 1,579 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#47in Strollers & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,579per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Umbrella Stroller Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Brand 136%
  • Brand 218%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Umbrella Stroller Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Umbrella Stroller Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella stroller bag9K/yr
  • umbrella stroller bag for airplane7K/yr
  • umbrella stroller travel bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Stroller Bag

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
8.6%of orders come back
“noticeably short”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Umbrella Stroller Bag questions

Answered from the same tracked data.