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Ultrasound Picture Frames

Ultrasound Picture Frames shows a fragmented shelf (top 5 take 37% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44

Market size 43Growth 23Conversion 32Competition 78Returns 73Price range 53Avg price 67Brand share 74Review moat 45Quality gap 20
This niche Category average · 2,472 niches

Is Ultrasound Picture Frames profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ultrasound Picture Frames is a $225K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 50/100.

Ultrasound Picture Frames: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.1% over the last 90 days and 2.6% of searches end in a purchase.

$225K

revenue / yr

Units sold / yr25K
Search volume / yr-4.1%627K
Conversion rate2.6%
Avg price$14.03

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers27 · 30
Top-5 product click share37%
Open market39%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement83%
New entrants (1y)8· 0 succeeded
Avg rating4.7★
Avg reviews2,012

Top Ultrasound Picture Frames products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$7K$14K$20K$27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

30

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

37%

Top 20: 82%

Open market

35%

  • Pearhead21%
  • KeaBabies16%
  • IHEIPYE14%
  • Zyeco5%
  • Mlatnod5%
  • Jwitao5%

Ultrasound Picture Frames demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume627KCVR2.6%Products40Brands27Top 5 Brands61%OOS Rate10.7%Rating4.7★Reviews2,012Avg BSR#439
18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Ultrasound Picture Frames search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ultrasound picture frames234K/yr
  • sonogram picture frame116K/yr
  • ultrasound frame61K/yr
  • sonogram frame23K/yr
  • baby sonogram picture frame28K/yr
  • baby ultrasound picture frame26K/yr
  • ultrasound photo frame21K/yr
  • ultrasound picture frame24K/yr
  • love at first sight frame ultrasound17K/yr
  • ultra sound pictures frame4K/yr

What reviews say buyers love and hate about Ultrasound Picture Frames

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall23%

Good quality and delivered quickly

Gifting Purpose18%

Beautiful Gift

Frame Quality9%

Beautiful Frame

Size-Overall8%

And the size is perfect

Value For Money6%

Worth the money

What buyers complain about

70% of reviews
Size-Overall18%

a 5x7 won't fit at all

Quality-Overall14%

Overpriced for the Quality

Advertised Vs Actual Product9%

Does not appear like the image

Scratch Resistance5%

Came with a scratch

Value For Money5%

I think a bit expensive for what you're getting

Ultrasound Picture Frames return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
24%
2Size-Overall
22%
3Advertised Vs Actual Product
10%
4Quality-Overall
7%
5Value For Money
6%

Common Ultrasound Picture Frames questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ultrasound Picture Frames 50/100 on Amazon United States — Worth a look. The niche generates $225K/yr across 40 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -4.1% over the last 90 days.
Search demand for Ultrasound Picture Frames on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.