Turtle Baby Stuff

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

2.1%

Market size, estimated

$78Ka year

Top search term

nuby131K searches a year

Listings sell for $19.64 on average, from $4.24 to $97.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.64 that is $0 to $2K a year per listing.

Average price

$19.64inside the $15 to $100 sweet spot

Price range

$4.24–$97.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #228 within Baby Care. It carries 7,596 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#228in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

7,596per listing

Listings tracked

46

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months