Tummy Todd
brand-locked demand (top 5 brands take 100% of clicks) — Tummy Todd doesn't clear our bar today.
Flapen Score
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Is Tummy Todd profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tummy Todd is a $115K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Tummy Todd: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.5% over the last 90 days and 4.2% of searches end in a purchase.
$115K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 22 products
Top Tummy Todd products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
- Price
- $35.73
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago
TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
- Price
- $55.55
- Rating
- 4.7/5
- Reviews
- 2,812
- Age
- 1y ago
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free
- Price
- $52.87
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 2y ago
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary
- Price
- $52.95
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 3y ago
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
- Price
- $55.59
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
Trending
90-day click momentum
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
- Price
- $40.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 2y ago
TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary
- Price
- $66.12
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago
TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free
- Price
- $64.95
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago
Newest
by launch dateTUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
- Price
- $40.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
- Price
- $55.59
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free
- Price
- $65.28
- Rating
- 4.7/5
- Reviews
- 392
- Age
- 1y ago
TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size
- Price
- $55.74
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
0%
- TUBBY TODD93%
- The Honest Company3%
- Pro Goleem2%
- Noodle & Boo2%
- Aquaphor1%
Tummy Todd demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Tummy Todd search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tubby todd travel size19K/yr
- tubby todd everyday lotion12K/yr
- tummy todd9K/yr
- tubby todd set6K/yr
- tubby todd newborn gift set7K/yr
- tubby todd fragrance free3K/yr
What reviews say buyers love and hate about Tummy Todd
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“the product is beautiful”
“Worth every single penny”
“It does not irritate skin”
“Perfect moisturizer”
“neutral scent”
What buyers complain about
68% of reviews“Caused Immediate and Severe Rash”
“Very expensive”
“The containers are small”
“it's not effective at all”
“My babies had dry skin briefly”
Tummy Todd return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tummy Todd questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
