Is tummy todd profitable to sell on Amazon United States?

The niche generates $115K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).

How competitive is the tummy todd niche?

5 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tummy todd?

Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 1.0%.

When does demand for tummy todd peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tummy todd niche?

Listings span $6.85–$110.10; the average listing price is $49.68 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.

tummy todd

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$49.68

avg listing price — sweet spot $15–$100

Price range

Great$6.85–$110.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,267.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Market size

Okay$115K

$115K/yr · 55K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tummy todd is a $115K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tummy todd market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $75K–$99K; units × avg price
Conversion rate: 4.2%
Avg BSR: #51
Page quality: 0%
Prime: 82%
Sponsored: 86%
Out of stock: 1.7%
Avg brand age: 52 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

TUBBY TODD93%
The Honest Company3%
Pro Goleem2%
Noodle & Boo2%
Aquaphor1%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +5.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tummy todd search terms

tubby todd travel size19K/yr +18.3%3.6% conv.
tubby todd everyday lotion12K/yr -14.2%4.8% conv.
tummy todd9K/yr -1.3%3.3% conv.
tubby todd set6K/yr +1.3%3.2% conv.
tubby todd newborn gift set7K/yr +29.5%2.5% conv.
tubby todd fragrance free3K/yr -2.1%7.1% conv.

All search terms

Top tummy todd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free

TUBBY TODD$35.734.6★906 rev

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack

TUBBY TODD$55.554.7★2,812 rev

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free

TUBBY TODD$52.874.6★906 rev

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary

TUBBY TODD$52.954.6★906 rev

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size

TUBBY TODD$55.594.6★644 rev

Newest

by launch date

TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz

TUBBY TODD$40.323 rev

2mo ago

TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz

TUBBY TODD$40.443 rev

2mo ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size

TUBBY TODD$55.59644 rev

1y ago

TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free

TUBBY TODD$65.28392 rev

1y ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size

TUBBY TODD$55.74644 rev

1y ago

What buyers say about tummy todd

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“the product is beautiful”

Value For Money12%

“Worth every single penny”

Allergies12%

“It does not irritate skin”

Moist/Dry8%

“Perfect moisturizer”

Smell7%

“neutral scent”

Efficiency6%

“It worked fast”

Soft Feel5%

“smooth the skin”

Size-Overall3%

“fits him perfectly”

Skin Health2%

“Luckily it does well for my skin so”

Sensitivity-Overall2%

“Very gentle and easy un sensitive skin”

What buyers complain about

Allergies29%

“Caused Immediate and Severe Rash”

Value For Money16%

“Very expensive”

Size-Overall4%

“The containers are small”

Functionality-Overall4%

“it's not effective at all”

Moist/Dry3%

“My babies had dry skin briefly”

Smell3%

“doesnt have a strong scent”

Skin Health3%

“Burns babies skin”

Thickness2%

“its a thicker shampoo”

Sensitivity-Overall2%

“Not Safe for Sensitive Skin”

Advertised Vs Actual Product2%

“I think this is very misleading”

Top return reasons

Size-Overall36%

Value For Money10%

Functionality-Overall9%

Smell7%

Leak-Proof6%

Advertised Vs Actual Product6%

Product Condition3%

Defective Material/Parts2%

Quality-Overall2%

Wrist Fit2%

Common questions

Is tummy todd profitable to sell on Amazon United States?: The niche generates $115K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).
How competitive is the tummy todd niche?: 5 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tummy todd?: Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 1.0%.
When does demand for tummy todd peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the tummy todd niche?: Listings span $6.85–$110.10; the average listing price is $49.68 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.

tummy todd

tummy todd market data

Competition & brand share

Demand & seasonality

Top tummy todd search terms

Top tummy todd products on Amazon

Top sellers

Newest

Trending

What buyers say about tummy todd

What buyers love

What buyers complain about

Top return reasons

Common questions

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