Tummy Todd
FailThe top 5 brands take 100% of clicks, so Tummy Todd is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $115K/yr55K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 15 sellers
Flapen Score
Tummy Todd against its category
The dotted line is the Baby Products average. Past it, Tummy Todd is stronger. Inside it, weaker.
Market
The Tummy Todd market on Amazon at a glance
Shoppers on Amazon United States searched for Tummy Todd 55K times last year and spent an estimated $115K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $115Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- tubby todd travel size19K searches a year
02 · Price
A sale here is worth $49.68.
Listings sell for $49.68 on average, from $6.85 to $110.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.68 that is $0 to $5K a year per listing.
- Average price
- $49.68inside the $15 to $100 sweet spot
- Price range
- $6.85–$110.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #51 within Baby Care. It carries 1,268 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 82%
- Out of stock, average day
- 1.7%
- Average rank
- #51in Baby Care
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,268per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tummy Todd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
- Price
- $35.73
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
- Price
- $55.55
- Rating
- 4.7/5
- Reviews
- 2,812
- Age
- 1y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free
- Price
- $52.87
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 2y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary
- Price
- $52.95
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 3y ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
- Price
- $55.59
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
Trending
estimated 90-day click momentum
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
- Price
- $40.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 2y ago

TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary
- Price
- $66.12
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago

TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free
- Price
- $64.95
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago
Newest
by launch date
TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz
- Price
- $40.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size
- Price
- $55.59
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago

TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free
- Price
- $65.28
- Rating
- 4.7/5
- Reviews
- 392
- Age
- 1y ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size
- Price
- $55.74
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
0%
- TUBBY TODD93%
- The Honest Company3%
- Pro Goleem2%
- Noodle & Boo2%
- Aquaphor1%
Demand
Tummy Todd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tummy Todd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tubby todd travel size19K/yr
- tubby todd everyday lotion12K/yr
- tummy todd9K/yr
- tubby todd set6K/yr
- tubby todd newborn gift set7K/yr
- tubby todd fragrance free3K/yr
Reviews and returns
What reviews say buyers love and hate about Tummy Todd
We read the reviews and the return reasons for every product selling here.
“Caused Immediate and Severe Rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tummy Todd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









