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Tummy Time Book

Fail

Shoppers spend an estimated $24K a year here, so Tummy Time Book is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$24K/yr51K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
76%top-5 click share · 10 brands · 14 sellers

Flapen Score

Tummy Time Book against its category

The dotted line is the Baby Products average. Past it, Tummy Time Book is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tummy Time Book market on Amazon at a glance

Shoppers on Amazon United States searched for Tummy Time Book 51K times last year and spent an estimated $24K. The top 5 brands take 82% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
4.3%
Market size, estimated
$24Ka year
Top search term
tummy time book31K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $8.52 to $17.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.02 that is $3K to $6K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$8.52–$17.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #61 within Baby Care. It carries 3,335 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#61in Baby Care
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
3,335per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tummy Time Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 218%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Tummy Time Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Tummy Time Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tummy time book31K/yr
  • tummy time books14K/yr
  • baby tummy time book3K/yr
  • tummy time books 0-6 months3K/yr

Reviews and returns

What reviews say buyers love and hate about Tummy Time Book

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Strength”
1.6%of orders come back
“Not sturdy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tummy Time Book questions

Answered from the same tracked data.