Tubby Todd Barrier Balm

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-53.3%

Conversion, latest week

18.6%

Market size, estimated

$91Ka year

Top search term

aquaphor baby stick11K searches a year

Listings sell for $10.72 on average, from $9.24 to $13.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $10.72 that is $13K to $16K a year per listing.

Average price

$10.72under the $15 to $100 sweet spot

Price range

$9.24–$13.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,250–1,500

Revenue per listing a year

$13K–$16K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Baby Care. It carries 6,338 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#220in Baby Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

6,338per listing

Listings tracked

4

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months