tubby todd barrier balm
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Review moat
Bad6,337.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 45K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.24–$13.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, tubby todd barrier balm is a $91K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tubby todd barrier balm market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Aquaphor78%
- Mustela22%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 19 weeks — -53.3% search growth over the last 90 days.Top tubby todd barrier balm search terms
- aquaphor baby stick11K/yr
- tubby todd barrier balm12K/yr
- aquaphor stick baby5K/yr
- baby aquaphor stick4K/yr
- mustela stick5K/yr
- barrier balm tubby todd2K/yr
- mustela cold cream stick2K/yr
- nourishing stick with cold cream3K/yr
Top tubby todd barrier balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624.8★4,499 rev
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.744.7★3,738 rev
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.244.8★15,628 rev
Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.294.5★1,486 rev
Newest
by launch dateAquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.2415,628 rev
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624,499 rev
Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.291,486 rev
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.743,738 rev
Trending
90-day click momentumMustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.
Mustela$13.294.5★
Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.624.8★
Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.
Mustela$10.744.7★
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.244.8★
What buyers say about tubby todd barrier balm
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“easy to put on”
“Great product & works fast”
“it helps my dry skin”
“Apply as needed”
“Not overly sticky”
“Goes on smooth”
“Effective”
“Really good for my skin”
“it is convenient in a good size”
What buyers complain about
“Waste of money”
“Huge”
“it didn't last”
“Skin tends to be more sensitive”
“I have terribly dry skin”
“Doesn't smell”
“Comes on thinner than the regular container”
“Exceptionally deceiving”
“Its greasy”
“Not really a stick”
Top return reasons
Common questions
- Is tubby todd barrier balm profitable to sell on Amazon United States?
- The niche generates $91K/yr across 4 tracked products. 90-day search growth is -53.3%. Flapen's verdict: Skip it (28/100).
- How competitive is the tubby todd barrier balm niche?
- 2 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tubby todd barrier balm?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.4%.
- What does it cost to enter the tubby todd barrier balm niche?
- Listings span $9.24–$13.29; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 6,338 reviews — the moat a new listing must climb.