How competitive is the Tubby Todd Barrier Balm niche on Amazon United States?

2 brands and 31 sellers compete in Tubby Todd Barrier Balm on Amazon United States. The top 5 Tubby Todd Barrier Balm products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Tubby Todd Barrier Balm niche?

Tubby Todd Barrier Balm sells for $10.72 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $9.24–$13.29. The average incumbent carries 6,338 reviews — the moat a new listing must climb.

Tubby Todd Barrier Balm

soft demand (-53.3% this quarter) — Tubby Todd Barrier Balm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,297 of 2,472 Baby Products niches · −16 vs the category median of 44

This niche Category average · 2,472 niches

Is Tubby Todd Barrier Balm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Tubby Todd Barrier Balm is a $91K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Tubby Todd Barrier Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.3% over the last 90 days and 18.6% of searches end in a purchase.

$91K

revenue / yr

Units sold / yr8K

Search volume / yr-53.3%45K

Conversion rate18.6%

Avg price$10.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 31

Top-5 product click share100%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Tubby Todd Barrier Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick

Price: $9.62
Rating: 4.8/5
Reviews: 4,499
Age: 4y ago

Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.

Price: $10.74
Rating: 4.7/5
Reviews: 3,738
Age: 5y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick

Price: $9.24
Rating: 4.8/5
Reviews: 15,628
Age: 4y ago

Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.

Price: $13.29
Rating: 4.5/5
Reviews: 1,486
Age: 5y ago

Newest

by launch date

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick

Price: $9.24
Rating: 4.8/5
Reviews: 15,628
Age: 4y ago

Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick

Price: $9.62
Rating: 4.8/5
Reviews: 4,499
Age: 4y ago

Mustela Baby Mineral Sunscreen Stick SPF 50 Broad Spectrum - Face & Body Sun Stick with 70% Organic Ingredients - Ultra Sheer Water Resistant & Fragrance-Free - 0.6 oz.

Price: $13.29
Rating: 4.5/5
Reviews: 1,486
Age: 5y ago

Mustela Baby Nourishing Stick - Lip & Face Moisturizer for Dry Skin - with Natural Avocado Cold Cream & Beeswax - 0.32 oz.

Price: $10.74
Rating: 4.7/5
Reviews: 3,738
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Aquaphor78%
Mustela22%
Open — no brand owns it (0%)

Tubby Todd Barrier Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR18.6%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews6,338Avg BSR#220

Top Tubby Todd Barrier Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aquaphor baby stick11K/yr -33.2%19.7% conv.
tubby todd barrier balm12K/yr -64.8%1.8% conv.
aquaphor stick baby5K/yr -41.6%25.8% conv.
baby aquaphor stick4K/yr -47.4%23.0% conv.
mustela stick5K/yr -53.0%15.9% conv.
barrier balm tubby todd2K/yr -69.0%4.3% conv.
mustela cold cream stick2K/yr -80.0%18.8% conv.
nourishing stick with cold cream3K/yr -90.1%24.2% conv.

What reviews say buyers love and hate about Tubby Todd Barrier Balm

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Moist/Dry17%

“Very hydrating”

Ease Of Use15%

“easy to put on”

Quality-Overall10%

“Great product & works fast”

Suitability Dry Skin6%

“it helps my dry skin”

Ease Of Application6%

“Apply as needed”

What buyers complain about

55% of reviews

Value For Money13%

“Waste of money”

Size-Overall12%

“Huge”

Durability7%

“it didn't last”

Allergies6%

“Skin tends to be more sensitive”

Moist/Dry5%

“I have terribly dry skin”

Tubby Todd Barrier Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

25%

2Adhesion/Stickiness

17%

3Value For Money

4Functionality-Overall

5Advertised Vs Actual Product

Common Tubby Todd Barrier Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tubby Todd Barrier Balm 28/100 on Amazon United States — Skip it. The niche generates $91K/yr across 4 tracked products. Search demand moved -53.3% over the last 90 days.

Tubby Todd Barrier Balm buyers on Amazon United States complain most about Value For Money, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.