Is tubby todd baby wash profitable to sell on Amazon United States?

The niche generates $402K/yr across 4 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).

How competitive is the tubby todd baby wash niche?

2 brands and 533 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tubby todd baby wash?

Top complaints mined from reviews: Dilute/Watery, Allergies, Functionality-Overall. The return rate is 0.6%.

When does demand for tubby todd baby wash peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 7.1× the quietest.

What does it cost to enter the tubby todd baby wash niche?

Listings span $9.16–$18.00; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 8,408 reviews — the moat a new listing must climb.

tubby todd baby wash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Good$402K

$402K/yr · 176K searches

Avg price

Okay$11.93

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.16–$18.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,407.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tubby todd baby wash is a $402K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tubby todd baby wash market data

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $358K–$477K; units × avg price
Conversion rate: 19.1%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

533

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

The Honest Company97%
Hello Bello3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.1×

Open Trend

Top tubby todd baby wash search terms

honest diaper cream66K/yr -12.6%20.7% conv.
honest diaper rash cream48K/yr -10.5%19.7% conv.
hello bello lotion12K/yr -13.1%1.5% conv.
honest company diaper rash cream6K/yr +27.8%17.4% conv.
hello bello diaper rash cream11K/yr -24.3%2.2% conv.
honest butt cream4K/yr -9.5%21.4% conv.
honest diaper rash4K/yr +5.0%19.0% conv.
hello bello diaper cream4K/yr -8.0%2.5% conv.
honest rash cream4K/yr -16.8%19.4% conv.
honest baby diaper cream4K/yr -31.3%18.1% conv.

All search terms

Top tubby todd baby wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz

The Honest Company$9.164.6★11,093 rev

The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz

The Honest Company$18.004.6★11,093 rev

The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz

The Honest Company$10.704.6★11,093 rev

Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz

Hello Bello$9.874.2★351 rev

Newest

by launch date

The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz

The Honest Company$18.0011,093 rev

2y ago

Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz

Hello Bello$9.87351 rev

4y ago

The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz

The Honest Company$10.7011,093 rev

5y ago

The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz

The Honest Company$9.1611,093 rev

12y ago

What buyers say about tubby todd baby wash

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies17%

“Great for eczema”

Ease Of Cleaning9%

“No messy hands on the go”

Quality-Overall7%

“great quality”

Spray/Flow7%

“great diaper spray”

Ingredients-Overall6%

“clean ingredients”

Smell6%

“The quality is amazing absorbs great smells amazing”

Safety Standards5%

“safe and gentle for baby's”

Ease Of Use4%

“its quick and easy to use”

Sinus Relief3%

“so they don't have to put the rash cream on with their hands”

Advertised Vs Actual Product3%

“Exactly as pictured”

What buyers complain about

Dilute/Watery19%

“Too Watery”

Allergies15%

“Causes Rash”

Functionality-Overall8%

“both bottles stopped working”

Value For Money7%

“little bit expensive it”

Thickness7%

“Very thin consistency”

Durability5%

“Spray bottle breaks easily”

Texture/Consistency-Overall4%

“I noticed the consistency was completely different as well”

De-Grease3%

“leaves a grease layer”

Leak-Proof2%

“the product just leaked down the side of the bottle instead of spraying outward”

Ease Of Use2%

“It is a little hard to squeeze it out of the tube”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product12%

Dilute/Watery12%

Value For Money6%

Size-Overall6%

Thickness5%