Tubby Todd Baby Wash
a concentrated shelf (top 5 take 100% of clicks) — Tubby Todd Baby Wash doesn't clear our bar today.
Flapen Score
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Is Tubby Todd Baby Wash profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tubby Todd Baby Wash is a $402K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 40/100.
Tubby Todd Baby Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.0% over the last 90 days and 19.1% of searches end in a purchase.
$402K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 4 products
Top Tubby Todd Baby Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
- Price
- $9.16
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 12y ago
The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
- Price
- $18.00
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 2y ago
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
- Price
- $10.70
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 5y ago
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
- Price
- $9.87
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 4y ago
Trending
90-day click momentumThe Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
- Price
- $9.16
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 12y ago
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
- Price
- $10.70
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 5y ago
The Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
- Price
- $18.00
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 2y ago
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
- Price
- $9.87
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 4y ago
Newest
by launch dateThe Honest Company Diaper Rash Cream Zinc Oxide Ointment Moisturizing & Calming Hypoallergenic NEA Recognized Cruelty-Free Value Size 6 oz
- Price
- $18.00
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 2y ago
Hello Bello Premium Baby Lotion Gentle Hypoallergenic Vegan Formula to Nourish and Moisturize Sweet Cream Scent 8.5 oz
- Price
- $9.87
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 4y ago
The Honest Company Baby Diaper Rash Cream Spray Moisturizing Calming Zinc Oxide Hypoallergenic Dermatologist Tested Cruelty-Free 2 fl oz
- Price
- $10.70
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 5y ago
The Honest Company Hypoallergenic Diaper Rash Cream Moisturizing Calming Zinc Oxide Ointment NEA Recognized Cruelty-Free 2.5 oz
- Price
- $9.16
- Rating
- 4.6/5
- Reviews
- 11,093
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
533
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Honest Company97%
- Hello Bello3%
Tubby Todd Baby Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.1×
Top Tubby Todd Baby Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- honest diaper cream66K/yr
- honest diaper rash cream48K/yr
- hello bello lotion12K/yr
- honest company diaper rash cream6K/yr
- hello bello diaper rash cream11K/yr
- honest butt cream4K/yr
- honest diaper rash4K/yr
- hello bello diaper cream4K/yr
- honest rash cream4K/yr
- honest baby diaper cream4K/yr
What reviews say buyers love and hate about Tubby Todd Baby Wash
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Great for eczema”
“No messy hands on the go”
“great quality”
“great diaper spray”
“clean ingredients”
What buyers complain about
72% of reviews“Too Watery”
“Causes Rash”
“both bottles stopped working”
“little bit expensive it”
“Very thin consistency”
Tubby Todd Baby Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tubby Todd Baby Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
