Tubby Todd Baby Wash

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

19.1%

Market size, estimated

$402Ka year

Peak month

September7.1× the quietest month

Top search term

honest diaper cream66K searches a year

Listings sell for $11.93 on average, from $9.16 to $18.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $11.93 that is $60K to $72K a year per listing.

Average price

$11.93under the $15 to $100 sweet spot

Price range

$9.16–$18.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

$60K–$72K

Returns

0.6%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Baby Care. It carries 8,408 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#116in Baby Care

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

8,408per listing

Listings tracked

4

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

92 months