Is tubby todd profitable to sell on Amazon United States?

The niche generates $7.2M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the tubby todd niche?

2 brands and 4 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tubby todd?

Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 1.0%.

When does demand for tubby todd peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the tubby todd niche?

Listings span $21.26–$65.91; the average listing price is $48.52 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.

tubby todd

Worth a look

Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$7.2M

$7.2M/yr · 2.8M searches

Price range

Incredible$21.26–$65.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$48.52

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,849.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tubby todd is a $7.2M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tubby todd market data

Units sold / yr: 125K–150K; avg 12,500–15,000/product
Revenue / yr: $6.1M–$7.3M; units × avg price
Conversion rate: 5.3%
Avg BSR: #25
Page quality: 0%
Prime: 91%
Sponsored: 100%
Out of stock: 6.9%
Avg brand age: 60 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

TUBBY TODD93%
JAN & JUL7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top tubby todd search terms

tubby todd1.3M/yr -19.3%3.0% conv.
tubby todd all over ointment1.1M/yr -12.4%6.0% conv.
tubby todd lotion90K/yr -14.3%1.8% conv.
all over ointment tubby todd25K/yr -7.9%4.3% conv.
tubby todd ointment32K/yr -30.6%3.4% conv.
tubby tod20K/yr -2.3%3.1% conv.
tobby todd23K/yr -20.3%3.8% conv.
tubby todd eczema41K/yr -54.0%2.2% conv.
tubby10K/yr +5.7%1.7% conv.
tibby todd8K/yr +8.2%4.2% conv.

All search terms

Top tubby todd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack

TUBBY TODD$55.554.7★2,812 rev

TUBBY TODD All Over Ointment Baby Eczema Cream Everyday Multi-Purpose Baby Skin Relief Cream Sensitive and Dry Skin Rash & Irritation - Steroid & Gluten Free Fragrance-Free 8 oz 2 Pack

TUBBY TODD$65.914.7★2,812 rev

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size

TUBBY TODD$55.594.6★644 rev

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz

TUBBY TODD$30.564.7★2,812 rev

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free

TUBBY TODD$52.874.6★906 rev

Newest

by launch date

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz

TUBBY TODD$30.562,812 rev

1mo ago

TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size

TUBBY TODD$55.59644 rev

1y ago

TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free

TUBBY TODD$65.28392 rev

1y ago

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack

TUBBY TODD$55.552,812 rev

1y ago

TUBBY TODD All Over Ointment - Baby Eczema Cream - Everyday Multi-Purpose Baby Skin Relief Cream - Sensitive Skin Dry Skin & Irritation - Steroid & Gluten Free - Lavender Rosemary 2 Pack 3.5oz & 8oz

TUBBY TODD$55.472,812 rev

1y ago

What buyers say about tubby todd

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Worth the price point”

Allergies13%

“It does not irritate skin”

Quality-Overall11%

“Excellent product”

Moist/Dry9%

“Great for dryness”

Efficiency7%

“It worked fast”

Smell6%

“Fragrance free”

Soft Feel4%

“smooth the skin”

Skin Health3%

“Luckily it does well for my skin so”

Sensitivity-Overall3%

“Very gentle and easy un sensitive skin”

Ease Of Use2%

“Easy to use”

What buyers complain about

Allergies35%

“Caused Immediate and Severe Rash”

Value For Money15%

“Way too expensive”

Functionality-Overall4%

“it's not effective at all”

Skin Health3%

“Burns babies skin”

Moist/Dry3%

“My babies had dry skin briefly”

Smell2%

“doesnt have a strong scent”

Thickness2%

“Very thick”

Size-Overall2%

“The containers are small”

Sensitivity-Overall2%

“Not Safe for Sensitive Skin”

Advertised Vs Actual Product2%

“I think this is very misleading”

Top return reasons

Functionality-Overall18%

Size-Overall18%

Value For Money15%

Smell9%

Advertised Vs Actual Product8%

Leak-Proof5%

Product Condition4%

Skin Health3%

Defective Material/Parts2%

Moist/Dry1%

Common questions

Is tubby todd profitable to sell on Amazon United States?: The niche generates $7.2M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the tubby todd niche?: 2 brands and 4 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tubby todd?: Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 1.0%.
When does demand for tubby todd peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the tubby todd niche?: Listings span $21.26–$65.91; the average listing price is $48.52 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.

tubby todd

tubby todd market data

Competition & brand share

Demand & seasonality

Top tubby todd search terms

Top tubby todd products on Amazon

Top sellers

Newest

Trending

What buyers say about tubby todd

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Baby Products