Tubby Todd

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

5.3%

Market size, estimated

$7.2Ma year

Peak month

January1.7× the quietest month

Top search term

tubby todd1.3M searches a year

Listings sell for $48.52 on average, from $21.26 to $65.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $48.52 that is $607K to $728K a year per listing.

Average price

$48.52inside the $15 to $100 sweet spot

Price range

$21.26–$65.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$607K–$728K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #25 within Baby Care. It carries 1,850 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

91%

Out of stock, average day

6.9%

Average rank

#25in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,850per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months