travel tub
Skip itSoft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.80avg listing price — sweet spot $15–$100
Price range
Great$16.82–$116.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,369.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$143K$143K/yr · 183K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, travel tub is a $143K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
travel tub market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $104K–$139K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 9.5%
- Avg brand age
- 31 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
30
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 95%
Open market
24%
- Ingenuity27%
- FunTankie18%
- Jollcma10%
- Bella's Friends Life10%
- Stokke7%
- MORAIS5%
Demand
Weekly Amazon search volume, last 38 weeks — -8.3% search growth over the last 90 days.Top travel tub search terms
- portable bathtub for kids42K/yr
- portable tub for kids19K/yr
- kids bathtub for walk in shower4K/yr
- collapsible tub for kids11K/yr
- portable toddler bathtub11K/yr
- collapsible bathtub toddler8K/yr
- bathtub for toddlers 3-58K/yr
- bath tub for toddlers 2-4 years8K/yr
- foldable bathtub for kids14K/yr
- foldable tub for kids6K/yr
Top travel tub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★245 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★41 rev
Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
Stokke$69.774.6★2,124 rev
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.5320 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
Wanchouse$22.2254 rev
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.4248 rev
MORAIS Baby Bathtub Collapsible & Portable Foldable Toddler Bath Tub with Dual Drain Plug and Padded Bottom Travel & Shower Ready Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.6448 rev
Trending
90-day click momentumMORAIS Baby Bathtub Collapsible & Portable Foldable Toddler Bath Tub with Dual Drain Plug and Padded Bottom Travel & Shower Ready Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.644.8★
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.424.8★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.534.9★
Baby Bathtub for Newborn to Toddlers 1-6 Y Foldable Infants Babies Bath Tub with Non-Slip Base and Drain Plug Portable Bathtub for Home Outdoor (Pink 75-45-25CM)
PGONEEE$20.944.5★
What buyers say about travel tub
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the size”
“Easy for travel”
“Easy to use and store”
“saving space”
“Its great quality, easy to set up and perfect size”
“Easy to clean”
“The material of the tub feels durable”
“The plastic material feels sturdy”
“Its made their bath time fun”
“Good value for price”
What buyers complain about
“Too small”
“Not very durable”
“Chemical smell”
“Its not very sturdy”
“Wish the walls didn't hold water”
“Leaks every once in a while”
“Not worth the price”
“doesn't dry great”
“Most plastic tubs feel hard and slippery,”
“I definitely dont think its big enough for a kid past the age of 4 unless they are a very small child”
Top return reasons
Common questions
- Is travel tub profitable to sell on Amazon United States?
- The niche generates $143K/yr across 24 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the travel tub niche?
- 20 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in travel tub?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the travel tub niche?
- Listings span $16.82–$116.39; the average listing price is $34.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.