Is travel size body oil profitable to sell on Amazon United States?

The niche generates $673K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the travel size body oil niche?

11 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in travel size body oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.

When does demand for travel size body oil peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the travel size body oil niche?

Listings span $2.89–$83.75; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 14,570 reviews — the moat a new listing must climb.

travel size body oil

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.82

avg listing price — sweet spot $15–$100

Price range

Great$2.89–$83.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$673K

$673K/yr · 329K searches

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad14,570.35

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel size body oil is a $673K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

travel size body oil market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $595K–$793K; units × avg price
Conversion rate: 10.3%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

102

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

Johnson's Baby36%
OSEA22%
Vaseline20%
Palmer's6%
L'OCCITANE4%
Bio-Oil3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top travel size body oil search terms

travel size body oil61K/yr +20.9%4.1% conv.
travel body oil36K/yr +40.7%4.8% conv.
body oil travel size31K/yr +40.7%3.8% conv.
baby oil travel size30K/yr +37.3%17.2% conv.
travel size baby oil30K/yr +28.6%15.9% conv.
osea travel size18K/yr +38.5%4.3% conv.
mini body oil17K/yr +16.4%2.1% conv.
travel baby oil14K/yr +25.7%17.6% conv.
osea travel size kit13K/yr +10.8%8.1% conv.
osea body oil travel size10K/yr +36.1%5.0% conv.

All search terms

Top travel size body oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz

Johnson's Baby$2.894.8★19,391 rev

OSEA Bodycare Bestsellers Skincare Set - 4-piece Body Travel Set - 1oz - Body Oil Body Butter Body Scrub & Body Wash

OSEA$47.894.6★240 rev

OSEA Bestsellers Set For Face + Body -4-piece Skin Care Set - Body Oil Face Cleanser Face Cream & Hyaluronic Acid Serum - Clean Beauty Travel Set - Ideal for Beauty Gifts

OSEA$43.894.5★169 rev

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack

Vaseline$10.554.5★324 rev

Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin Scars or Stretch Marks 2 Ounces

Palmer's$9.494.6★1,589 rev

Newest

by launch date

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack

Vaseline$10.88237 rev

3mo ago

OSEA Firm & Hydrate Body Trio Firming & Hydrating Mothers Day Limited Edition Gift Set with Anti-Aging Balm Hyaluronic Serum & Travel Size Dream Bio-Retinol Serum

OSEA$83.7536 rev

4mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack

Vaseline$10.55324 rev

7mo ago

OSEA Bestsellers Set For Face + Body -4-piece Skin Care Set - Body Oil Face Cleanser Face Cream & Hyaluronic Acid Serum - Clean Beauty Travel Set - Ideal for Beauty Gifts

OSEA$43.89169 rev

11mo ago

OSEA Bodycare Bestsellers Skincare Set - 4-piece Body Travel Set - 1oz - Body Oil Body Butter Body Scrub & Body Wash

OSEA$47.89240 rev

11mo ago

What buyers say about travel size body oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Great fragrance”

Moist/Dry10%

“Good moisturizer”

Soft Feel7%

“makes my skin so soft”

Quality-Overall6%

“The quality of the oil is fantastic”

Absorbency4%

“absorbs pretty good”

Suitability Combination Skin4%

“it is also great for sensitive skin”

Brightness/Shine/Glow4%

“Glowing Skin”

Value For Money3%

“Great Value”

Suitability Dry Skin3%

“Helps my dry skin”

Size-Overall3%

“Very convenient size”

What buyers complain about

Smell21%

“Hate the smell”

Size-Overall11%

“Extremely small”

Value For Money9%

“expensive”

Oily/Greasy4%

“It has a very oily feel”

Moist/Dry3%

“not moisturizing”

Allergies3%

“Gave me a rash”

Suitability Dry Skin2%

“I have extremely dry skin”

Skin Health1%

“not good for my skin”

Absorbency1%

“Not very absorbent”

Functionality-Overall1%

“Didn't do anything to help with my skin”

Top return reasons

Smell37%

Size-Overall15%

Oily/Greasy8%

Leak-Proof8%

Advertised Vs Actual Product7%

Value For Money3%

Motor Power2%

Functionality-Overall2%

Product Condition2%

Moist/Dry2%

Common questions

Is travel size body oil profitable to sell on Amazon United States?: The niche generates $673K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the travel size body oil niche?: 11 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in travel size body oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.
When does demand for travel size body oil peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the travel size body oil niche?: Listings span $2.89–$83.75; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 14,570 reviews — the moat a new listing must climb.