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Travel Diaper Cream

Fail

The top 5 brands take 100% of clicks, so Travel Diaper Cream is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$200K/yr121K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
69%top-5 click share · 5 brands · 613 sellers

Flapen Score

Travel Diaper Cream against its category

The dotted line is the Baby Products average. Past it, Travel Diaper Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Diaper Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Diaper Cream 121K times last year and spent an estimated $200K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
15.4%
Market size, estimated
$200Ka year
Top search term
travel diaper cream15K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $4.39 to $27.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.80 that is $11K to $14K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$4.39–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Baby Care. It carries 20,753 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Baby Care
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
20,753per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Travel Diaper Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

613

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 232%
  • Brand 321%
  • Brand 44%
  • Brand 52%

Demand

Travel Diaper Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Travel Diaper Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel diaper cream15K/yr
  • desitin travel size13K/yr
  • travel size diaper cream12K/yr
  • aquaphor baby travel size11K/yr
  • butt paste travel size5K/yr
  • travel aquaphor baby7K/yr
  • travel desitin6K/yr
  • travel size desitin6K/yr
  • travel size diaper rash cream6K/yr
  • baby aquaphor travel size7K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Diaper Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Allergies”
22%of negative reviews mention “Allergies”
0.5%of orders come back
“diaper rash”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Travel Diaper Cream questions

Answered from the same tracked data.