Travel Baby Wipes
MaybeAn estimated 0.3% of orders come back. But the average product has 28,941 reviews to catch up to, so Travel Baby Wipes is a Maybe.
- Flapen Score
- 52 / 100Top 18% of 2,472 Baby Products niches · +8 vs the category median of 4452
- Market size
- $562K/yr562K searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 66 sellers
Flapen Score
Travel Baby Wipes against its category
The dotted line is the Baby Products average. Past it, Travel Baby Wipes is stronger. Inside it, weaker.
Market
The Travel Baby Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Baby Wipes 562K times last year and spent an estimated $562K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $562Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- travel baby wipes164K searches a year
02 · Price
A sale here is worth $12.54.
Listings sell for $12.54 on average, from $1.47 to $73.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $12.54 that is $31K to $38K a year per listing.
- Average price
- $12.54under the $15 to $100 sweet spot
- Price range
- $1.47–$73.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $31K–$38K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #134 within Diapering. It carries 28,941 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #134in Diapering
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 28,941per listing
- Listings tracked
- 20
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Travel Baby Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
66
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Brand 137%
- Brand 222%
- Brand 314%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 8%)
Demand
Travel Baby Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top Travel Baby Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel baby wipes164K/yr
- baby wipes travel size88K/yr
- water wipes travel size54K/yr
- travel size baby wipes60K/yr
- water wipes travel25K/yr
- baby wipes travel26K/yr
- travel wipes baby19K/yr
- travel water wipes14K/yr
- honest travel wipes12K/yr
- water wipes on the go16K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Baby Wipes
We read the reviews and the return reasons for every product selling here.
“Super small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Baby Wipes questions
Answered from the same tracked data.









