Is travel baby bathtub profitable to sell on Amazon United States?

The niche generates $188K/yr across 16 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (42/100).

How competitive is the travel baby bathtub niche?

12 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in travel baby bathtub?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 5.0%.

When does demand for travel baby bathtub peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 5.5× the quietest.

What does it cost to enter the travel baby bathtub niche?

Listings span $16.11–$37.77; the average listing price is $27.65 (sweet spot $15–$100). The average incumbent carries 3,951 reviews — the moat a new listing must climb.

travel baby bathtub

Skip it

A deep review moat (3,951 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$27.65

avg listing price — sweet spot $15–$100

Price range

Incredible$16.11–$37.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Market size

Okay$188K

$188K/yr · 140K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Review moat

Okay3,950.69

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel baby bathtub is a $188K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

travel baby bathtub market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $111K–$138K; units × avg price
Conversion rate: 4.9%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 9.6%
Avg brand age: 35 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Ingenuity56%
Bella's Friends Life11%
Mommy's Helper8%
Bunwag6%
FunTankie3%
Jollcma3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.5×

Open Trend

Top travel baby bathtub search terms

travel bath tub for baby45K/yr +26.2%2.5% conv.
travel tub for baby14K/yr +16.6%2.1% conv.
travel tub10K/yr +33.3%2.5% conv.
travel bathtub8K/yr +37.8%2.3% conv.
ingenuity bath tub22K/yr -15.2%3.3% conv.
travel bath6K/yr +26.3%2.2% conv.
baera portatil bebes5K/yr +26.0%1.0% conv.
tumajup collapsible baby bathtub3K/yr +18.7%2.7% conv.
travel bath tub5K/yr +31.8%2.4% conv.
ingenuity bath3K/yr +8.7%2.9% conv.

All search terms

Top travel baby bathtub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green

Ingenuity$31.574.4★1,141 rev

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids

Bella's Friends Life$20.774.9★41 rev

Ingenuity Foldaway 2-Position Baby Bath Seat Adjustable Support for Sink or Bathtub Ages 0-6 Months up to 20 Pounds Machine-Washable Sling

Ingenuity$18.014.6★6,709 rev

Mommys Helper | Inflatable Under The Sea Baby Bathtub Collapsible Safe Baby Bath Tub with Anti-Sliding Saddle Horn Seat Must Have Travel Toddler Bath Portable Bathtub Recommended Months 3 to 15

Mommy's Helper$16.824.6★22,024 rev

BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey

Bunwag$36.464.6★1,578 rev

Newest

by launch date

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Gray

Ingenuity$33.791,141 rev

4mo ago

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink

Ingenuity$33.721,141 rev

4mo ago

YomauiYee Baby Bathtub Green Converts Shower to Tub Foldable Toddler Tub with Rinse Cup No Assembly Easy to Clean Portable Collapsible Bath Tub for 6M-5Y Travel Camping Hotel

YomauiYee$34.48128 rev

7mo ago

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids

Bella's Friends Life$20.7741 rev

8mo ago

Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3

FunTankie$25.03246 rev

11mo ago

What buyers say about travel baby bathtub

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“easy tub to use”

Portability10%

“Perfect for travel”

Size-Overall9%

“Good size”

Storage Capacity6%

“Easy to store”

Quality-Overall6%

“Excellent Quality, Great Price, Will Last for Years”

Ease Of Cleaning5%

“Easy to store and clean”

Durability5%

“The material is similar to an inflatable pool so durable”

Value For Money4%

“Great Price”

Advertised Vs Actual Product4%

“Just as advertised”

Fun/Entertainment Experience3%

“Bath Time Fun Again”

What buyers complain about

Size-Overall11%

“Too small”

Durability8%

“Not very durable”

Strength6%

“Its not very sturdy”

Cushion5%

“not the cushion”

Quality-Overall4%

“Bad quality”

Value For Money4%

“Waste of money”

Moist/Dry4%

“doesn't dry great”

Leak-Proof3%

“Product leaks after several uses”

Age Suitability3%

“Terrible for newborns”

Grip3%

“It doesnt stay in place”

Top return reasons

Size-Overall40%

Strength5%

Age Suitability5%

Advertised Vs Actual Product5%

Functionality-Overall5%

Material Quality4%

Defective Material/Parts4%

Quality-Overall3%