Transitional Swaddle

Shoppers searched for this 728K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months

728K

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

2.8%

Market size, estimated

$632Ka year

Peak month

June3.7× the quietest month

Top search term

transitional swaddle228K searches a year

Listings sell for $30.88 on average, from $15.61 to $68.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.88 that is $15K to $23K a year per listing.

Average price

$30.88inside the $15 to $100 sweet spot

Price range

$15.61–$68.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

7.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #98 within Bedding. It carries 5,113 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#98in Bedding

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,113per listing

Listings tracked

51

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months